B2B Marketing Lead Job Summary

Cubbi Technologies Inc., is currently hiring on a vacant job post of B2B Marketing Lead based in Calgary AB. Please read the job detail carefully before applying.

Job Title: B2B Marketing Lead Job
Company Name: Cubbi Technologies Inc.
Job Type: Full Time
Job Location: Calgary AB
Salary: From $60,000 a year
Job Link Expiry: 2023-01-15
Posted on: marketingjobs.pro

B2B Marketing Lead Job Detail

About Cubbi:

Cubbi is a food delivery service that connects your workplace to fresh meals made by local kitchens. We have been growing rapidly as businesses look to provide additional amenities and perks for the post-Covid world. We’re ushering in a new era of food delivery where the customer doesn’t have to compromise on cost to get the best. If you’re looking to join a passionate team that is going to change how we consume food then this is the opportunity for you!

About the role:

As a B2B Marketing Lead, you will lead the development and execution of Cubbi’s full-funnel, multi-channel demand generation strategies to collect high-quality leads. This is an ideal role for a proactive marketer passionate about content development and tailoring marketing campaigns across B2B channels to solve customer needs.

The successful candidate will own the ongoing optimization of our B2B funnel; with core accountabilities of managing a budget, identifying new markets and advertising tactics to encourage business growth, and measuring and analyzing campaign performance. This individual will work closely with the Sales team to support sales-led initiatives and execute on marketing-led initiatives to contribute to overall company metrics.

Key responsibilities:

• Work closely with the Sales team to support sales-led business growth initiatives
• Strategize, execute and optimize marketing-led business growth initiatives
• Understand customer personas and buying journey to drive awareness and demand generation campaigns
• Identify new market opportunities through industry research and news monitoring
• Write and produce both short and long-form content including blogs, emails and webpage copy
• Optimize the lead to sales process and find creative ways to increase the conversion rate at each step of the sales cycle
• Conduct post-campaign audits to identify key learnings and measure effectiveness against defined and aligned objectives
• Represent the brand effectively and have a deep understanding of the Cubbi’s value propositions

Skills and experience we look for:

• 3+ years of experience in a B2B marketing role
• Proven ability of applying creative solutions to increase B2B funnel conversion rates
• History of thriving in a startup environment where all teams are agile and ongoing reprioritization is required
• Proven record of using CRMs and email marketing systems that directly increase business growth. Experience with Hubspot is an asset
• Identify opportunities to optimize a marketing strategy; knowing when to select between SEO/SEM, website, email, social, etc
• Ability to multi-task with strong problem solving, project management, and decision-making skills
• Strong written and verbal communication skills—required to communicate effectively with target audiences
• Experience with design software, such as Photoshop or Canva is a bonus

Job type: Full-time

Start date: Immediate

Location: Remote / Calgary / Hybrid

Perks:

• Culture: You will be surrounded by a team that values big thinking, high standards, curiosity, learning, and innovation
• Technology: Company computer provided
• Flexibility: 3 weeks vacation and flexible working arrangements. Including remote and hybrid offices in Calgary and Saskatoon

Job Type: Full-time

Salary: From $60,000.00 per year

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Calgary, AB

Expected start date: -01-01

Direct Apply

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