Whisky Customer Marketing Lead (UK)

Job title: Whisky Customer Marketing Lead (UK)

Company: Ian Macleod Distillers


Job description: An exciting opportunity for a Whisky Customer Marketing Lead (UK)Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’We appreciate and value your interest in this opportunity with Ian Macleod Distillers. We own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. If you haven’t already, please browse around our company internet pages and immerse yourself in our colourful history and sample the details of some of our exquisite brands. As we start to tantalise your taste buds and whet your appetite for a career here with us at Ian Macleod Distillers, you will really get to understand just why our team members and customers are indeed so passionate about all things Ian Macleod!Our OpportunityGet ready to pour your energy and skills into something great!Our whiskies deserve superior thinking and superb execution… Bold brands. Creative strategies. Commercial instinct. And a genuine love for, what we believe to be, some of the best drams available in the market.As such, we are now looking for an experienced Whisky Customer Marketing Lead (UK) to join our existing U.K. commercial team here at Ian Macleod Distillers. The role can be based in central Scotland or London, with regular travel to our head office in West Lothian, and to our distilleries. Our role is perfectly suited to someone with oodles of drive, tenacity, experience, creativity and passion and best placed to continue to evolve and shape exactly how our wonderful whisky brands all show up across the U.K. market, from campaign concept to on-shelf execution, and beyond!You’ll lead the charge on building standout strategies for our brands, which are some of the most respected names in whisky. You’ll create and enable our brands to continue to shine, whilst positively cutting through what is a competitive landscape, ensuring that our brands also stay true to their own individuality and authentic characters.Our new role requires someone who thinks big, who moves fast, and who knows just how to creatively and authentically connect insight with instinct. We are looking for someone who also understands that marketing is much more than just storytelling; it’s all about brand building, category understanding, and consumer connection, at each and every touchpoint! Whether that’s shaping local and national campaigns, collaborating with sales teams on customer activations, and/or creating memorable experiences and moments that matter, to help bring our brands to life. You’ll be front and centre, leading how our whisky portfolio successfully shows up in and leads across, the U.K. market.This is more than just a job. It’s a unique chance to join a proudly independent, family-owned business with a passion for doing things properly. A place where you can call home, and where you’ll be supported, challenged, and always… In Good Company.A copy of the job profile is included below.Why You’ll Love Working With Us:We foster a culture of integrity, passion, and collaboration. You’ll have the opportunity to work on exciting projects, develop your commercial experience, and grow your career in the dynamic world of premium spirits. We value ideas and positive performance and contributions… your success will be our success!Ready to Join?To apply for this opportunity, click the apply now button to create your own recruitment account with us and submit your application and CV. Please remember that along with your CV, you will need to answer some key questions and submit a tailored cover letter, clearly outlining why your skills and previous experiences are a perfect fit to what we are looking for! Your cover letter is your opportunity to make yourself stand out from the crowd!Please note, this is an open application window therefore we may close the advert at any point depending on the candidate applications received, so our recommendation is that you apply early to ensure you do not miss out!***no agency contact***Proudly supporting the #OpenToWork movement.Here at Ian Macleod Distillers (IMD), we are an equal opportunity employer and proud members of the Scotch Whisky Association, Drink Aware and the Portman Group. We have developed our ‘ approach, also following best practice to help shape our commitment to wider social responsibility and industry standards and promoting responsible selling and consumption of alcohol.JOB PROFILEJob Title Whisky Customer Marketing Lead (UK)DepartmentUK Sales & MarketingReports toHead of Customer MarketingFunctionUK Business UnitDirect Reports / Reporting Lines1 x Senior Customer Marketing ExecutiveROLE SUMMARYFocused solely on our award-winning Whisky portfolio of Rosebank, Tamdhu, Glengoyne Smokehead and Isle of Skye. Working in partnership with Brand, Sales and Customers to build compelling activity aligned to customer objectives and brand guidelines. Strong collaborator, excellent stakeholder management skills, commercially focussed with a creative flair is essential.Defined set of objectives by channel, the Whisky Customer Marketing Lead (UK) will identify with a wide spectrum of Whisky occasions and consumers. Utilising our brand CRM and Distilleries to excite trade and consumers. Developing NPD and new release launch campaigns as well as effectively targeting high-net-worth individuals across the UK.Contributing to our Whisky Development Program and working closely with Head of Whisky Development, this role will work with advocacy initiatives and continue to develop sales and marketing toolkits to promote, educate and inspire on our portfolio.Working cross-functionally across the wider Ian Macleod business with integrity, demonstrating a passion and understanding of the needs of customers as well as our business. Actively seeking improved ways-of-working, adaptable to change and dedicated to winning as a Business Unit. The Whisky Customer Marketing Lead (UK) will help shape the Retail and On Trade strategy and its consistent delivery.ROLE DESCRIPTIONResponsibilitiesKey Day to Day ActivitiesOn-Trade(25 %)Prestige

• Develop and execute our fine and rare strategy
• Creating customer marketing and bespoke POS for prestige operators,

aligned to brand guidelines and investment criteria

• Building proposals for Lighthouse accounts, implementation and ongoing support.
• Working cross-functionally in building and delivering trade visits and

advocacy experiences.

• Launching NPD and new releases.

Premium

• Serve strategy in collaboration with our ambassadors to bring our lower

age statements to new consumers.

• Create and implement disruptive campaigns for Smokehead Islay Malt.
• Evolve visibility mechanics in target segmentation to increase ROS and
• expand trial.
• Work with RTM/Wholesalers to build distribution.
• Alongside Brand and HOCM evolve whisky strategy with customer marketing initiatives to increase ROS and usage.

Destination & Specialist Retail/Ecommerce(25%)

• Curate the Specialist communication strategy, working with Brand, Distillery and Ambassador teams to build compelling stories.
• Develop in-store and digital assets which inspire shoppers to purchase

with evolving content.

• Collaborate on takeovers, joint PR and Social campaigns.
• Project manage Lighthouse activities.
• Work with multi-channel customers to ensure all operators can access

our range.

• Support cross-functional projects to continue evolving how we trade in

eCommerce.Grocery(20%)

• Working with Brand and Digital to build omni-channel, Power Period campaigns to drive ROS and recruit from competitor brands.
• Social media and CRM campaigns to promote during Power Periods, enhance reach and engagement of consumers.
• ROI reporting and campaign analysis to share internally and externally
• Using insight and data, provide updates for Sales to share with
• customers.
• Contribute to customer-facing annual and quarterly reviews.
• Innovative consumer targeting and engagement, constantly reviewing cost-effective ways of influencing shoppers

General(20%)

• Develop and implement, with Head of Customer Marketing, the UK

Customer Marketing strategy to support the overall UK Off and On Tradeplan.

• Build sales decks and toolkits to support the team for core and NPD
• Launch activity for NPD
• Internal Quarterly Business Reviews
• Contribution to Weekly Comms, ensuring timely communication of

updates, activity and marketing plans to the UK business.

• Budget Management
• Asset management
• ROI reporting

People Management(1 0 % )

• Lead the team to deliver effective customer plans, utilising CRM, cross functional support and effective use of marketing budgets to reach

customer KPIs.

• Manage and develop Senior Customer Marketing Executive

PERSON PROFILESkillsEssentialDesirable

• Creativity & can-do attitude

X

• A champion of new initiatives with ability to identify new ways of translating our strategy to point-of-purchase

X

• Ability to influence stake holders, work effectively and positively as part of a team and cross-functional working

X

• Project Management

X

• Target driven

X

• Understanding of path-to-purchase and how to influence customer and consumer behaviour

X

• Comprehensive knowledge of Whisky

X

• Experience in Prestige sales and/or marketing within On-Trade and/or Off Trade

X

• Structured, self-starter, able to balance several projects at one time

X

• CRM experience

X

• Budget management & deal evaluation

XProfessional Qualifications

• Degree educated

XValues / CompetenciesEssentialDesirable

• Integrity

X

• Entrepreneurial and Commercial thinker

X

• Positive Team player

X

• Highly organised

X

• Quality in everything you do

X

Expected salary:

Location: Broxburn, West Lothian

Job date: Thu, 19 Jun 2025 02:31:48 GMT

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