Web Content & SEO Specialist

Job title: Web Content & SEO Specialist

Company: ManpowerGroup


Job description: Key ResponsibilitiesWebsite Content Management & Development

• Lead the maintenance and enhancement of website content across various country-specific platforms.
• Ensure always-on content is accurate, engaging, and aligned with campaign goals and global brand guidelines.
• Analyze user behavior within the checkout funnel and optimize content to reduce drop-offs and improve conversions.
• Collaborate with brand and creative teams to develop compelling digital assets that support marketing initiatives.
• Manage end-to-end website projects, ensuring timely delivery and adherence to quality standards.
• Partner with IT and external developers to implement new features and resolve technical issues.

Search Engine Optimization (SEO)

• Drive organic traffic growth by implementing keyword strategies and SEO best practices.
• Develop and execute SEO roadmaps to enhance search engine visibility.
• Monitor SEO performance and adapt strategies based on analytics and evolving industry trends.

Performance Analysis & Reporting

• Track and improve key website metrics through technical enhancements and content optimization.
• Monitor KPIs such as traffic, conversion rates, CTR, ROAS, and user behavior.
• Deliver regular performance reports with actionable insights to stakeholders

Expected salary:

Location: Dubai

Job date: Sat, 23 Aug 2025 07:11:49 GMT

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