VP, Revenue Marketing

About Nintex: 

At Nintex, we are transforming the way people work, everywhere. 

Nintex is the global standard for process intelligence and automation. Today more than 10,000 public and private sector organizations across 90 countries turn to the Nintex Process Platform to accelerate progress on their digital transformation journeys by quickly and easily managing, automating and optimizing business processes. We improve their lives though the technology we build. 

We are committed to fostering a workplace that supports amazing people in doing their very best work every day. Collaboration is constant, our workplace is fun, the environment is fast-paced and we value our people’s curiosity, ideas and enthusiasm. We deliver on our commitments, we don’t wait to implement ideas or fix issues, and we treat each other with respect and consideration. 

About the role: 

We are seeking an experienced and strategic Vice President of Revenue Marketing to own pipeline growth and marketing operations on a global scale. The ideal candidate will be responsible for developing account-based strategies to drive revenue for our mid-market focused go-to-market motion.

Your contribution will be:  

Pipeline Growth Strategy:

• Develop and implement a comprehensive demand generation strategy tailored to the mid-market, aligning with overall business objectives.
• Work with the sales organization and product marketing team to define the ideal customer profile (ICP), account selection criteria and stakeholder maps / personas.
• Leverage account-based marketing (ABM) principles to identify and target high-value accounts, collaborating closely with sales teams to drive revenue growth.

Team Leadership:

• Build and lead a high-performing revenue marketing organization, including pipeline program managers, campaign managers, and other related roles.
• Foster a culture of innovation, collaboration, and data-driven continuous improvement within the team.

Multi-Channel Marketing:

• Utilize a mix of digital, content, email, social media, webinars, events, and other marketing channels to engage and nurture mid-market prospects.
• Develop and manage marketing automation and lead nurturing processes to convert leads into opportunities.

Analytics and Reporting:

• Implement robust measurement and reporting mechanisms to track the performance of demand generation campaigns and the contribution to pipeline and revenue.
• Continuously optimize strategies based on data-driven insights.
• Tap into latest trends and advancements in AI to hone in on white space across target accounts and existing customers with highest propensity to buy or upsell/cross-sell.

Budget Management & Technology Stack:

• Oversee the budget for pipeline generation efforts, ensuring efficient allocation of resources to maximize ROI.
• Evaluate and implement marketing technology tools and platforms that enhance the demand generation process and ABM initiatives.

To be successful, we think you need:  

• 10+ years in a senior leadership role with experience delivering proven results and driving B2B account-based demand generation and marketing ops teams
• Bachelor’s degree in marketing, business, or a related field; MBA is a plus.
• Proven track record of scaling ABM oriented demand generation programs for B2B SaaS companies, ideally in the mid-market segment.
• Demonstrated success in building and leading high-performing marketing teams.
• Strong analytical skills, with the ability to leverage data to drive decision-making.
• Experience with marketing technology, automation, and CRM systems.
• Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
• Results-oriented mindset with a focus on revenue generation and pipeline growth.
• Inherent curiosity and personal drive with the ability to adapt to a dynamic, fast-paced environment and manage multiple priorities.

What’s in it for you? 

Nintex employees have the freedom to work how they work best. We are virtual-first across our global workforce. Our people work in the way that best suits them and their teams – whether at home, in an office, or another place that sparks creativity, focus and collaboration. Our work environment is such that our people can successfully deliver their work while adequately supporting their lifestyle and preferences. 

While our offerings differ from country to country, we offer our entire global workforce an array of exciting perks and benefits, including 

• Global Gratitude and Recharge Days
• Mindfulness and counseling resources
• Invention/patenting assistance
• Meaningful recognition
• Community impact opportunities
• Multiple tools through which to learn and grow, and an incredible global community

View more here: https://www.nintex.com/wp-content/uploads/2023/01/Global-Perks-and-Benefits.pdf. 

Nintex participates in E-Verify for work authorization. We are an Equal Employment Opportunity Organization. 

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