VP of Marketing

Democratize Access To Credit 

Together we’ll dismantle barriers to housing for working families and use data to eliminate the racial wealth gap. The ability to build credit from rental payments has the potential to give over 45 million renters with little to no credit a pathway into the financial system. Those individuals then stand to save over $200,000 in reduced lifetime interest payments, build home equity by qualifying for mortgages, and build wealth by passing job screening requirements. The transformational impact of this cannot be understated.

Democratize Access To Credit 

Together we’ll dismantle barriers to housing for working families to use data to eliminate the racial wealth gap. The ability to build credit from rental payments has the potential to give over 45 million renters with little to no credit a pathway into the financial system. Those individuals then stand to save over $200,000 in reduced lifetime interest payments, build home equity by qualifying for mortgages, and build wealth by passing job screening requirements.

The Challenge

As the Vice President of Marketing at Esusu, you will be a critical driver of our B2C growth strategy. You will lead and execute marketing initiatives that expand our market presence, accelerate customer acquisition, and solidify our position as a fintech leader. Your extensive knowledge of the fintech landscape and expertise in growth marketing will be instrumental in achieving our ambitious goals.

What will you help deliver

• Growth Strategy: Develop and execute a comprehensive B2C and B2B marketing and growth strategy that aligns with Esusus business objectives and revenue targets.
• Fintech Expertise: Leverage your deep understanding of the fintech industry to identify market trends, emerging technologies, and strategic opportunities.
• Customer Acquisition: Lead customer acquisition efforts across various channels, including digital marketing, content marketing, SEO/SEM, and partnerships, to drive user growth.
• Brand Positioning: Establish and maintain a strong and consistent brand identity that resonates with our target audience and sets us apart in the fintech space.
• Product Marketing: Drive product marketing initiatives to effectively communicate the value propositions of our products and features to both B2B and B2C customers.
• Data-Driven Insights: Utilize data analytics and market research to inform marketing strategies, optimize campaigns, and measure ROI.
• Team Leadership: Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Partnerships and Alliances: Identify and cultivate strategic partnerships and alliances that can drive customer acquisition and expand our market reach.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing goals.
• Board and Executive Reporting: Present marketing strategies, results, and performance metrics to the board and executive team.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA or relevant advanced degree is a plus.
• Proven experience (at least 10-15 years) in marketing roles, with a strong focus on fintech or related industries.
• Demonstrated success in driving growth and customer acquisition in a competitive market.
• In-depth knowledge of fintech trends, technologies, and regulatory landscape.
• Exceptional strategic thinking and problem-solving skills.
• Data-driven mindset with expertise in marketing analytics and performance measurement.
• Outstanding leadership and team management abilities.
• Strong communication and interpersonal skills.
• Innovative and creative thinker with a passion for staying at the forefront of marketing trends.

Benefits

• Competitive Salary – for Series B startup – $211,800/year
• Restricted Stock Units (RSU)
• Full Medical, Dental, Vision Insurance
• Fitness/Gym Stipend
• Commuter Benefits
• Paid Parental Leave
• Remote Work Friendly – While you may need to come into the office on certain days, we trust you to manage your work and deliverables. As long as quality work is being done, you can choose the environment that works for you.
• Flexible PTO Policy
• Mission driven company with strong culture

This job is eligible only for the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Massachusetts, Maine, Maryland, Michigan, Missouri, Minnesota, Montana, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and West Virginia.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. 

© Esusu Inc. All rights reserved, Esusu is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, gender identity, sexual orientation, age, disability, veteran status, or other applicable legally protected characteristics. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.

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