Do you excel at demand generation and are looking to take the next step in your career? Aurea’s marketing team is looking for someone who truly shines at designing and running campaigns including multiple channels including: online ads, social media, display ads, email, webinars and other SaaS lead generation methods to scale up its demand generation team. If you understand what it takes to build a complete lead generation system that gets results, we want to hear from you.

Aurea is a legendary acquirer of SaaS products, and we have an extensive, ever-growing catalog of proven B2B software solutions that provide extraordinary business value. Our unique “Netflix for business software” unlimited subscription model is compelling, and we have the testimonials and blue-chip clients to prove it.

Your ultimate goal is to get your team to deliver game-changing results, turning newly acquired, laggard products into market leaders within months. This is a unique opportunity to quickly sharpen your skills by leading growth marketing for multiple products in different industries and business functions. If you have a track record of building and scaling a B2B leads machine, and you know how to partner with sales to deliver on revenue targets, then this is the role for you.

What you will be doing

Your core responsibility will be to design and execute marketing campaigns that you plan across customer segments and digital channels based on inputs from the Product team and performance goals of the Sales team. You will write marketing campaign briefs that guide your team to flawless execution and achievement of the goals you have set.

You will provide clear, timely and targeted coaching to your activation team to eliminate quality issues and improve performances to ensure targeted MQLs and SQLs are generated.

Key Responsibilities

• Campaigns tied to Product and Sales Goals
• Campaign Briefs to guide your Marketing Activation team to deliver the targeted MQLs and SQLs

Candidate Requirements

• Do you have 5+ years of experience in demand generation, acquisition marketing or growth market in a B2B or B2C software selling setting?
• Do you have experience designing and executing marketing campaigns?
• Do you have experience managing a marketing team or agency?
• This role requires predominantly interacting with team members in North America. Are you able to work at least 5 hours between 10AM and 6PM Eastern Time (UTC-5)?

Nice to have

• Marketing for a B2B software company that sold multiple product lines.
• Responsible for all aspects of the demand generation process.
• Designed, implemented and operating a fully functional MQL Generation System today.
• Responsible for actual sourced revenue.