Vice President of Marketing and Communications

Overview

About Public Consulting Group

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.—all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, clients in six Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit www.publicconsultinggroup.com.

Responsibilities

Vice President Marketing and Communications

Overview

Our privately held consulting and operations outsourcing business is seeking a Vice President, Marketing and Communications to oversee the corporate brand, reputation, public relations, government relations, communications, and marketing support to internal business lines. PCG operates four distinct Practice Areas, 1) Education, 2) Health, 3) Human Services, and 4) Technology Consulting, to support our customers. The Vice President of Marketing and Communications would support all 4 Practice Areas and their disparate approaches to their unique markets.

The ideal candidate will have experience working with state and local government agencies responsible for delivering health care, social welfare, child protection, job counseling and training, and K-12 education and special education services. The firm has an annual revenue of $500mm+ with operations mostly in the US, and international offices in Canada, and Poland.

We are seeking a seasoned and successful Vice President of Marketing and Communications who has experience as a marketing leader within Consulting, Professional Services, or related industry. This individual will have experience developing and leading a strategic marketing and communications function and should have reported to the CEO or Senior Level executive. 

• Experience in public and government relations, support conference planning and logistics, Lobbyist sourcing, Creative Direction, Disability Accessibility and Compliance for print and digital media.
• Sound knowledge of and experience in Marketing and Communication practices and procedures
• Strong familiarity with brand awareness, leading and supporting social media efforts, handling of crisis communications.
• Should possess strong problem-solving abilities, leadership skills and negotiation skills.
• Exceptional communication and writing skills. Be able to communicate with all levels.
• Experience in budget planning, forecasting, and developing marketing plans.
• Develop and maintain business relationships.
• The ideal candidate will oversee all branding, marketing, communications, media relations, crisis communications, social media, direct and content marketing, and brand initiatives.
• This individual will focus on driving bottom-line results, increasing customer engagement and loyalty, and enhancing brand awareness.
• This person should be fully versed in digital marketing tools and have solid experience with digital marketing channels, including email, social media platforms, social media advertising, blogs and AI.
• This role encompasses management and hands-on operation, leading the team and assuming the accountability of the entire marketing department. The leader is responsible for managing all internal and external marketing functions.
• Be able to influence externally and internally to create opportunities for the firm.

The individual must have experience in presenting effectively to the Board of Directors, Shareholders and Senior Leadership. The individual to be recruited will display a passion for staying current and have a deep understanding of market trends, be customer-focused and able to drive innovative and effective marketing initiatives. The individual should have a blend of creativity, analytical and strategic thinking, and strong leadership skills.

• Exceptional organization and project management skills.
• Creative problem-solving ability and a consultancy mindset.
• Dedication to accomplishing goals and challenges presented by our businesses and management.
• Ability to move multiple engagements forward while working at a detailed level.
• Ability to interact with various levels of management including Board of Directors, Shareholders and Senior Leadership.
• Ability to follow, critically evaluate, and improve upon current processes.

Qualifications

Required Skills

• Exceptional organization and project management skills.
• Creative problem-solving ability and a consultancy mindset.
• Dedication to accomplishing goals and challenges presented by our businesses and management.
• Ability to move multiple engagements forward while working at a detailed level.
• Ability to interact with various levels of management including Board of Directors, Shareholders and Senior Leadership.
• Ability to follow, critically evaluate, and improve upon current processes.

Qualifications:

• A bachelor’s degree in marketing or an advanced degree in marketing or business (MBA) is preferred.
• Must have at least fifteen (15) years of marketing experience with three to five years in a leadership role.

Compensation

Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides the following reasonable range of compensation for this role: $175,000 – $225,000. In addition, PCG provides a range of benefits for this role.

EEO Statement

Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.

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