Vice President-Localized Segment Branch Marketing

The Branch and Community Marketing (BCM) team is responsible for developing strategies for marketing in and for our branches inclusive of marketing campaigns, merchandising, customer engagement, community/localization, and apparel. We are seeking to expand our team with a talented marketing leader focused on driving our local and segment specific marketing within our branch network.

Lead the strategy, planning, and program oversight of branch marketing initiatives for segmented, and localized content in our branch network. 

Job Responsibilities:

• Use the branch segmentation data provided by our One Chase Distribution Network partners to develop a messaging and content strategy for prioritized segments within our branch network.
• Develop a strategy to create develop, deploy, and curate localized branch content:
• Identify which branches fall within our prioritized segments
• Using our branch messaging strategic framework, work to develop a messaging strategy across the messaging funnel (Purpose, Bank for All, Products and Education, Community and Local) to determine which existing messages can be emphasized within our prioritized segments, and opportunities to develop new messaging
• Work with our existing strategy and campaign management teams to collaborate on including segmented creative direction into our creative brief process for design, development, and deployment into our branches on our merchandising calendar
• Define a forward looking content calendar for segmented marketing as well as a testing plan to validate and refine our approach
• Local content created at the individual branch level – work with the branch field team, legal, and compliance to develop guidance on how individual branch managers can identify, create, and curate content that recognizes the local community
• Local content created at the corporate level:
• work with One Chase Partners to identify localized content and stories that we can deploy to our branch network
• identify the optimal level of localization that is needed at the branch level (regional, des
• define a forward looking content calendar for segmented marketing as well as a testing plan for validating our approach to content

Required qualifications:

• 4 year degree in Marketing, Advertising, or Business Mgmt
• 5+ years of marketing experience with expertise in marketing strategy and innovation, preferably within digital and retail spaces
• Financial services industry and/or merchandising experience a plus
• Proven ability to take initiative, influence others, and achieve results
• Strong analytical, problem solving and planning skills
• Experienced manager of marketing budgets, forecasts, and expected returns, ideally for direct response marketing initiatives
• Excellent written and verbal presentation skills – especially for C-suite audience

Preferred qualifications, capabilities and skills: 

• highly curious and never settles for good enough
• data driven and analytical, while also being a creative thinker
• Experienced in understanding and building strategy to deliver against customer segmentation data and insights
• Thinks through entire customer experience, end-to-end to ensure excellence
• Faces facts, acts on issues quickly, removing roadblocks, eliminating unnecessary bureaucracy and learning from mistakes
• Is eager to roll up their sleeves to help set strategic direction as well being intimately involved with implementation
• Always focuses on the big picture, considering impacts outside their given initiatives

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.

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