User Acquisition Manager

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with engineering and machine learning engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have succeeded in launching games in different markets.
 

Main Responsibilities:

• Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)

• Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.

• Develop relationships with advertising partners and networks to test new traffic sources

• Conduct industry research and present actionable findings

• Collaborate with engineers and ML engineers to identify opportunities for automation and process improvements

• Drive innovation on game division level investments

• Support the creative direction of our advertising asset needs to ensure top performance 

Desired Skills and Experience:

• 2-3 years experience in media buying for mobile app products (leveraging Ad Networks and DSPs)

• Strong, problem solving, and critical-thinking skills and experience working in metrics based environment

• Experience in using advanced and privacy-safe mobile measurement approaches such as SKAdNetwork, Google Privacy Sandbox, and Media Mix Models. 

• Experience – and a desire – to do both strategic planning and day-to-day execution/optimization

• Outstanding communication and client skills – both written and spoken – to work effectively with our studios

• Ability to manage multiple projects simultaneously within tight deadlines

• Bonus: Experience scaling games to top 100 grossing

What we offer you:

•  Competitive salary, bonus plan and ESPP (Employee Stock Purchase Plan)

• 401K Company Match Contribution (US)

• Medical, dental, vision, EAP, life insurance, and disability benefits (US)

• Virtual mental health and neurodiversity support programs

• Global Fitness reimbursement program

• Global Wellbeing Program

• Financial wellness program with unlimited access to certified financial planners

• Discretionary Time Off policy for many employees

• Family planning support program

• Generous paid parental, pregnancy-related disability, caregiver, and compassionate leaves

• Subsidized Back-up child care

• Zynga happy hours and frequent employee events

• Flexible working hours on many teams

• Culture of diversity and inclusion including employee resource groups

• Work with cool people and impact millions of daily player

 

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at AccommodationRequest@zynga.com to request an accommodation associated with your application for an open position. 

The pay range for this position in  California at the start of employment is expected to be between $100,000 and $136,000 per year. 

However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.   Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits.  Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.