(USA) Director, Marketing Planning And Strategy- Content Marketing

Position Summary…

What you’ll do…

Director of Content Marketing

Company Overview

Walmart Connect is Walmart’s advertising platform for brands, uniquely designed to reach hundreds of millions of U.S. shoppers across their entire shopping journey. We connect billions of shopping behaviors to real transactions (both online and in-store), helping suppliers understand how their marketing drives results.

Location: Hoboken

Role Overview

The Director of Content Marketing will report to the Group Director of Enterprise Marketing and will lead the Content Marketing team.This role is pivotal in bringing Walmart Connect’s core narrative to life through original thought leadership and a comprehensive cross-team content strategy. The Director will be responsible for developing and executing content marketing strategies that resonate with key audiences, enhancing Walmart Connect’s value proposition, and driving measurable business outcomes.

Key Responsibilities

• Strategic Leadership
• Core Narrative Development: Develop Walmart Connect’s core narrative and thought leadership narratives aligned with the brand’s value proposition and messaging pillars.
• Content Marketing Strategy: Create and implement a content marketing strategy to bring core narratives to life across all key touchpoints, including speeches, articles, videos, data interactives, white papers, and category insights.
• Vision Development: Collaborate with the Group Director of Enterprise Marketing to develop both short- and long-term visions for content marketing initiatives.
• Cross-Functional Collaboration
• Partnerships: Foster strong partnerships with adjacent organizations (research, category insights, communications) to support the development of all external-facing and sales content.
• Collaboration: Work collaboratively with other enterprise marketing teams and cross-functional partners from sales and partnerships teams to ideate and build high-performing content pieces, activating the content and messaging strategy 360 across all touchpoints.
• Marketing Execution
• Content Creation & Production: Own the creation of key pieces of content to bring the strategy to life, ensuring alignment with overall brand messaging and goals.
• Content Optimization: Revise the content marketing strategy with an eye towards optimizing the number and types of content published, driving incremental impact with every piece.
• High-Performing Content: Guide and empower the team to build high-performing content pieces that deliver solid business impact while creating breakthroughs in the industry.
• Learning and Innovation: Build a learning and innovation agenda, staying the course on tried and true methods while continually seeking to optimize and innovate.
• Team Culture and Development
• Team Leadership: Manage a team of 5+ (with potential for growth), leading a healthy and positive team culture and implementing plans to coach, motivate, and develop individuals on the team—with clarity on personal goals and growth plans.
• Collaboration: Cultivate key relationships for crucial collaboration, aligning multiple internal working team members, Walmart Connect leadership, and cross-functional stakeholders to deliver on the content marketing and messaging strategy.
• Essential Qualifications

Experience:

• 10-15 years of experience in content marketing, with a strong background in the media industry and event management (strategic and tactical).
• Leadership: Proven experience in leading and managing content marketing teams, with a strong track record of driving cross-functional partnerships.
• Communication: Excellent written and verbal communication skills, with the ability to build consensus among leadership and cross-functional partners.
• Strategic Thinking: Demonstrated ability to develop and execute content marketing strategies that drive measurable results and enhance brand value.
• Content Expertise: A dynamic content strategy leader who can bring simplicity to complexity, mastering several different content formats from written to video to visual.
• Executional Oversight: Excellent executional oversight to think ahead and anticipate all moving parts to deliver excellence in the content marketing drumbeat.
• Storytelling: More than a storyteller—a writer at heart who can craft compelling headlines and narratives when necessary.
• Orchestration: An orchestrator who will cohesively partner with teammates, leaders, and internal partners in research, sales, communications, marketing, and other relevant teams.

Ideal Candidate Profile

The ideal candidate is a seasoned content marketing leader with extensive experience in the media industry. They possess excellent communication skills, executive presence, and a deep understanding of strategic content management. This individual is adept at leading teams, driving collaboration across departments, and executing data-driven content marketing strategies that yield measurable outcomes.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $132,000.00-$264,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include:

• Stock

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Business, Marketing, Communications, or related field and 4 years’ experience in marketing or related field OR 7 years’experience in marketing or related field.

1 year’s supervisory experience or experience leading cross-functional projects.

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing, Supervisory

Masters: Business Administration

Primary Location…

221 River St, Hoboken, NJ 07030, United States of America

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Walmart Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while welcoming all people.

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