U.S Field Marketing Leader

What success looks like in this role:

Curiosity, creativity, and a constant desire to improve. Our associates shape tomorrow by going beyond expertise to bring solutions to life. We are a global information technology company that builds high-performance, security-centric solutions that can help change the world. Enhancing people’s lives through secure, reliable advanced technology is our vision.

At Unisys, we push the boundaries of what’s possible. Here, you would have the opportunity to learn new skills, apply your expertise, and solve complex problems with cutting edge technologies and solutions. You are part of a global diverse team that supports you, drives change, and delivers successful results consistently.

Our associates are at the forefront of everything we do, driving our clients’ successes while giving back to communities and making this world a safer and more secure place to live and work. Our success is a direct result of the work of our people who live and breathe our Core Beliefs. Simply put, we believe in better lives. Join us!

What success looks like in this role:

If you are a highly passionate marketer who has proven success in increasing revenue through generating qualified leads, we want to hear from you! We are hiring for a Senior Marketing Manager, U.S. who will lead regional marketing, direct demand generation and marketing campaigns, and provide marketing support to generate sales opportunities. This includes promoting Unisys in the region through direct demand generation programs such development/nurture of leads, sales engagement for leads, conversion of leads and the impact to pipeline for the region.

You will be part of Marketing and Communications – a highly collaborative team of U.S.-based and international professionals who work closely with the Business Units, Sales and Client teams to grow the reputation of Unisys and execute strategies that address business goals.

While no two days will be alike, responsibilities include:

• Develop and execute multi-channel campaigns to drive leads and qualified opportunities through the middle and bottom of the sales funnel.
• Partner closely with the U.S. sales leader and team to ensure campaigns, lead volume and lead quality are aligned.
• Own the lead development and nurture process for the U.S. region, including leveraging third-party lead development agency.
• Collaborate across the Marketing & Communications team, including with Solution & Content Marketing and Creative Services, to develop compelling marketing campaigns that convert engagement into leads.
• Use analytics and intent signals to identify highly engaged prospects with a propensity to buy.
• Achieve Key Performance Indicators for the U.S. region, including regular program tracking and reporting.
• Coordinate Unisys presence at key industry and client events.
• Draft, edit, review and obtain required approvals for content across multiple communication channels including email, knowledge sharing webinars and website(s).
• Lead and mentor the U.S. Field Marketing team.

You will be successful in this role if you have:

You will be successful in this role if you have:

• Undergraduate degree in marketing or business required; and a minimum of 10 years of relevant strategic and tactical marketing or sales experience.
• Experience in field marketing, demand generation and campaign management.
• Experience managing people.
• Strong written communication skills.
• Strong presentation skills.
• Experience with marketing and sales automation tools, such as Pardot and Salesforce.com.
• Experience in social media and digital marketing.
• Experience working with agencies, including lead development agencies.
• Pursue stakeholders, don’t wait for “orders.”
• Possess strong organizational and time management skills.

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This role may require access to export-controlled commodities and technology. Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.

This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys’ EEO commitment here.

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