Trade Marketing Manager – Ferrero Mainstream Chocolate (FMC)

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Job Location: Parsippany, NJ

Ferrero North America is headquartered in Parsippany, NJ and operates on a hybrid model with 2 days working from home/3 days working in the office.

Company Description:

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

We are looking for a Trade Marketing Manager to manage the development and execution of Ferrero Mainstream Chocolate (FMC) portfolio’s distribution, shelving, merchandising and pricing (DSMP) strategies, which are designed to accelerate Mainstream (Everyday & Seasonal) Chocolate growth during key seasonal timeframes. In this role, you will own DSMP KPI attainment for the assigned segment and support key cross-functional internal relationships, including Marketing, Category Management, Sales Operations and Sales Account Teams. The Trade Marketing Manager for FMC will be based in our Parsippany, NJ office and reports to the Senior Trade Marketing Manager for FMC.

Main Responsibilities:

• Ensure attainment of Front End and Mainstream chocolate brands’ KPI targets including KPI tracking and action plans
• Develop sales tool kits (e.g., selling stories) in support of launches or initiatives
• Develop Go-to-Market deck and initiatives based on Marketing priorities focused on key seasonal windows ensuring balance and appropriate focus among brands
• Identify key seasonal opportunities at channel/customer level
• Track promo effectiveness at strategic customers and identify opportunities to improve ROI
• Provide input into demand planning process to ensure customer trends are accurately reflected in forecasts
• Partner with Category Trade Marketing, Marketing and Category Management to develop appropriate range by channel to maximize sales and profitability for each occasion
• Provide feedback to Category Management regarding insight requirements leading to expanded range or enhanced merchandising support at key seasonal timeframes
• Lead the development of portfolio shopper marketing programming designed to drive higher levels of customer support and buyer conversion during key seasons
• Partner with Category Management to develop post season assessment including lessons learned and indicated actions
• Partner with Category, Trade Marketing and Brand Marketing to ensure best in class state of readiness is achieved for all innovation launches

Who we are looking for:

• Bachelor’s Degree is required
• At least 5 years of experience, across North America in a CPG setting, with Customer Management experience
• Multi-channel CPG experience including C-store, Mass, Grocery, Dollar, e-Comm & EU Discounters
• Experience with Brand / Trade / Customer Marketing, supporting delivery of effective joint business plans
• Experience with Trade Promotional Management and Seasonal Confections
• Strong communication skills with an ability to outline and reinforce the Trade Marketing & DSMP strategy
• Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
• Commercially astute with strong business sense and excellent problem solving / analytical skills
• Global mindset and a desire to build a successful career with a growing global company

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are – dedicated to crafting brilliant results for consumers around the world. 

Diversity Statement:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero North America provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race , color, religion, sex, national origin, age, disability, or genetics.

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