Trade Marketing Manager (12m FTC maternity cover)

Job title: Trade Marketing Manager (12m FTC maternity cover)

Company: HarperCollins


Job description: Introduction to the roleThis is the perfect role for a creative marketeer with a love of books and bookshops. Working in HarperCollins UK’s dedicated Trade Marketing team within Group Sales, and alongside sales managers, divisional marketeers and publicists, the Trade Marketing Manager drives HarperCollins communications and relationships with booksellers across the UK and Ireland, including independents, Waterstones, Foyles and Blackwell’s. The Trade Marketing Manager plays a crucial role in spreading the word about HarperCollins UK’s new publishing, building buzz to favourably position new book releases ahead of the sales team selling cycles, and creating relevant assets to help drive sell through on publication.Key tasks and accountabilitiesManage our book programmes for independent booksellers in the UK and Ireland – including website, social media, email and trade eventsWork with Trade Marketing team colleagues on the delivery of the annual ‘Big Book’ trade events programme in the UK and Ireland, playing a key role in the development of the creative, the physical/digital events and author film contentAct as the link for the Field Sales Team into the divisional marketing teamsWorking with divisional marketing colleagues, develop and implement bookshop trade plans for focus titles including proofs, signed books, cover reveals and author activityWorking with divisional marketing teams on creative POS planning, ensuring POS follows the relevant Sales critical pathDevise activity to position HarperCollins books and authors at the heart of industry events, including Bookshop Day, Independent Bookshop Week and the annual Booksellers Association ConferenceWork with divisional colleagues on trade plans for high priority event books and indie focussed titles – adding value from acquisition through to post publicationAlways seeking new opportunities to evolve HarperCollins trade marketing programme, trying and testing new strands to help shape the role and activity to best serve our customers current needsYour first three monthsEstablish a network of trade marketing contacts across the HarperCollins divisionsManage the day to day running of our Independent Thinking and HarperInsider social channels on X and InstagramCreate and send regular email marketing and communications to our dedicated indie and Waterstones contact listsWork with divisional colleagues to create and implement pre and post publication trade plans for key bookshop focused titlesBegin to build relationships with leading booksellers at independents and Waterstones – both through social/email, regular bookshop visits and industry networking opportunitiesHelp with the creation and delivery of the HarperCollins Big Book events programme and supporting marketing materialExperience requiredKnowledge or experience of the publishing industryWebsite/social media management experienceAbility to multitask across numerous and diverse tasksWorking with multiple stakeholdersSkills requiredCurious and highly creativeExcellent verbal and written communication skillsCollaborative team player with strong relationship building skillsA passion for bookshops and a wide range of booksExcellent copywriting skillsExperience with email marketing platforms, WordPress, Canva or Photoshop would be beneficialBenefitsHybrid working model (3 days in the office)28 days holiday plus bank holidaysPrivate healthcare cover and life assuranceSummer HoursFree access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portalRelocation Rent Support LoanEmployee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at WorkUnlimited training on our Learning and Development portalVirtual GP and eyecare vouchersGym membership discountOnsite physiotherapy (London only)Charitable donation matching and 2 volunteering daysWe’re a certified Carbon Neutral companyFree e-books and audiobooks, newspaper subscriptions and discounts on booksSubsidised canteen and retail discountsOnsite prayer roomIf you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.

Expected salary: £39000 – 41000 per year

Location: United Kingdom

Job date: Wed, 09 Jul 2025 05:03:24 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (marketingjobs.pro) you saw this job posting.Thanks&Good Luck