Trade & B2B Marketing Activation Manager

Trade & B2B Marketing Activation Manager (fixed term contract)

Health & Medical Division

Location: Warsaw

About the role:

You will be a part of Marketing Team working in the area of brand activation reporting to Senior Marketing Activation Manager. In your role you will be responsible for projects in the Trade & B2B marketing, reinforcing TENA and building JOBST, Actimove and Leukoplast position in key channels.

What You will do:

• Execute marketing plans according to brief from Brand Managers across Brands and Channels
• Provides channels and customers insights to local BMs
• Partners with sales for synchronization of sales and marketing activities and execution at customers POS
• Co-develop yearly activation plans, especially for pharmacies, medical shops and healthcare professionals and prepare post promo evaluations
• Support KAMs in creating and execution of communication plan for distributors and pharmacy chains
• Create merchandising standards and POS materials
• Deliver presentations & trainings for customers
• Represent Essity on industry fairs & conferences
• Perform regular customer’s visits & store checks; prepare feedback on market situation, product availability/visibility/shelf price positioning
• Run customer researches (Customer Satisfaction Survey, Mystery Shopper)
• Analyze market data, competitor’s activities and take actions to secure Essity position if needed
• Plan and control A&P budget to secure efficiency of trade & B2B marketing investments
• Ensure sufficiency and accuracy of A&P allocation

What are your competencies and skills:

• Higher education
• At least 3 years experience in Trade Marketing/B2B Marketing/ Marketing in Pharmaceutical, Medical devices companies (experience in Sales will be an added value)
• Understanding of Trade Marketing tools and ability to use them efficiently
• Experience in cooperation with pharmacy chains will be an added value
• Energetic, result-oriented with good project management and analytical skills
• Good communication and presentation skills
• Microsoft office (Excel, Power Point)
• Fluent Polish and good knowledge of English (spoken & written)
• Driving Licence cat. B

What We Can Offer You

Defined contact of employment (fixed term)

• Competitive package of benefits
• Possibility to work with premium brands and build/ reinforce their position on the market
• Opportunity to work with global marketing team
• And more…

Sounds interesting? It is time to act and apply!

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Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

09 lis 2023

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