TikTokShop by Tokopedia – Marketing Analytics – Integrated Marketing (Indonesia)

Responsibilities

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it’s launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team’s contributions are essential to TikTokShop’s success in SEA. The Marketing Analytics will develop and implement measurement frameworks to evaluate marketing investments and results. This role involves analyzing campaign performance across channels and providing data-driven recommendations to optimize marketing strategies and maximize ROI. Responsibilities: – Develop and implement comprehensive measurement frameworks to evaluate the effectiveness and ROI of various marketing initiatives and channels (e.g., digital advertising, social media, email marketing, content marketing, events). – Design and execute A/B tests and other experiments to evaluate the impact of different marketing tactics and strategies. – Working with channel teams to develop daily, monthly and quarterly traffic projections to meet with business goals. – Present analytical findings and recommendations to marketing leadership and cross-functional teams in a clear, concise, and compelling manner. – Contribute to the development and documentation of marketing analytics processes and guidelines.

Qualifications

Minimum Qualifications: – Bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Marketing with a strong analytical focus, or a related discipline. – Proven experience with 3+ years in a marketing analytics role, ideally with experience in measuring digital and traditional marketing campaigns. – Solid understanding of statistical concepts and methodologies relevant to marketing measurement (e.g., A/B testing, regression analysis, attribution modeling), – Excellent analytical and problem-solving skills with the ability to translate complex data into clear and concise insights and recommendations. – Strong communication and presentation skills, with the ability to effectively convey data-driven findings to both technical and non-technical audiences. Preferred Qualifications: – Results-oriented with a strong focus on achieving measurable outcomes. – Adaptable, remain steadfast in the face of challenges, always push for creative and practical solutions

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