Team Member – Marketing – Credit Card – Marketing HO
Kotak
Requirements
MBA with Around 10 years’ experience in marketing preferably in digital product space (apps, digital product marketing in banks) or Digital Payments
Needs to have experience in BTL marketing and Digital Marketing
Comfortable with understanding digital products and platforms
Great communication skills and creative skills
Ability to work in a challenging and dynamic environment
Attention to detail
Job description
Making an annual marketing plan to drive business objectives across services
Understanding digital Banking products and creating digital marketing campaigns to drive awareness and adoption
Understanding requirements from product teams and briefing agencies to ensure effective communication delivered within timelines
Understanding market conditions/ current events to leverage and come up with quick tactical campaigns
Understanding various digital platforms to have a differentiated communication plan for each
Keeping in touch with competition campaigns and offers to work on creating better campaign ideas for customers
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