Student Recruitment And Marketing Manager: Postgraduate – College Of Arts And Law – 44395 – Grade 7

Job Brief

We have a vacancy of Student Recruitment And Marketing Manager: Postgraduate – College Of Arts And Law – 44395 – Grade 7 in our company, University of Birmingham. This vacancy is based in Birmingham England United Kingdom. Please go through the job detail mentioned below.

Position Title: Student Recruitment And Marketing Manager: Postgraduate – College Of Arts And Law – 44395 – Grade 7
Company: University of Birmingham
Work Type: Full Time
City of work: Birmingham England United Kingdom
Salary:
URL Expiry: 2023-01-04
Posted on: https://jobslmarketingjobs.pro

Job Detail

Job Description

Position Details

College of Arts and Law

Location: University of Birmingham, Edgbaston, Birmingham UK

Full time starting salary is normally in the range £32,348 to £42,155, with potential progression once in post to £44,737

Grade 7

Full Time, Permanent

International Travel could be required

Closing date: 30th 2022

Our offer to you

People are at the heart of what we are and do.

The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university. We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.

We are committed to helping the people who work here to develop through our sector-leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential. With almost 5,000 professional services jobs in a wide-range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.

We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate. We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.

Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements. We therefore welcome discussions on all forms of flexible working. In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.

The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site. On campus we have a state-of-the-art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.

Find out more about the benefits of working for the University of Birmingham

Role Summary

The Marketing and Student Recruitment Manager is a key role for the College of Arts and Law.

Reporting to the College Head of Marketing and Communications, this role acts as the lead for postgraduate taught and postgraduate research marketing and student recruitment for the College, developing and directing activity to ensure the College reaches its targets. They will build strong relationships with key people in the College and External Relations, working closely with academics, Student Recruitment and Marketing, and Admissions teams, and reporting regularly on results and risks.

The post holder will develop a marketing and student recruitment strategy which represents the needs of the College and the evolving operating environment. Working across the whole spectrum of marketing and communications, and experienced in both digital and offline marketing communications, they will manage and implement multiple projects including the enquirer and applicant attraction strategy, postgraduate and international marketing and recruitment campaigns, and market research.

The post holder will act as the postgraduate lead for international marketing and student recruitment, proactively seeking new opportunities to develop the College’s education portfolio, including short courses, CPD, and other Edgbaston, Dubai, or distance learning programmes. They will be responsible for the line management of two staff members: a Marketing and Student Recruitment Officer and a Marketing and Student Recruitment Coordinator. Monitoring the admissions numbers through the cycle, they will develop appropriate strategies for interventions where required. They will analyse data on College admissions and competitors, using the insights to inform plans.

Main duties

Leadership and Strategy

• Develop an international postgraduate marketing strategy to fit with the priorities of the College and University and its implementation
• Undertake market research and evaluation including competitor analysis and market scanning to help identify new opportunities for the College, e.g. new programmes and new markets
• Maintain accurate records of marketing spend ensuring budgets are maximised for impact
• Ensure key academics are engaged with the team and supporting recruitment and marketing activity for prospective postgraduate students
• Ensure the Schools’ key contacts in the team build solid relationships with the Schools and use knowledge of the subjects/research to inform marketing and student recruitment content creation both on and offline
• Work with the other Marketing and Student Recruitment Managers across the University to share best practice, manage the team resources effectively and efficiently, flexing resource across the team as required and managing workloads appropriately
• Develop and review processes to optimise and facilitate decision-making, sharing good practice across the College
• Lead, manage, motivate and support two members of staff and ensure workload is distributed according to priorities
• Manage progress and performance, ensure teams meetings, 1:1s and PDRs are held
• Participate in team, College and External Relations activities, building relationships and ensuring effective collaboration and communication
• Inspire a supportive and collaborative team ethos
• Work with absolute discretion, demonstrate diplomacy, maintain confidentiality and ensure compliance with GDPR and other regulations as required
• Any other duties as required by the Head of Marketing and Communications, including deputising

Attraction Activity

• Develop and lead the implementation of targeted digital and offline marketing plans for the postgraduate UK and international markets, with particular emphasis on digital marketing and new media technologies
• Develop the postgraduate enquirer and applicant contact strategy and its delivery
• Deliver all College marketing collateral (writing and editing copy, and commissioning and gathering images) including College content for postgraduate exhibition materials
• Lead on the planning and delivery of the School’s postgraduate open days, allocating team resource as appropriate and working closely with the schools’ academics and marketing colleagues
• Ensure the quality of the experience for prospective students and their families, monitor the success against agreed objectives and make any adjustments

Conversion Activity

• Develop the postgraduate offer-holder and acceptor contact strategy and its delivery
• Manage the process of inviting offer holders to appropriate events including extra conversion activity where required. Follow-up with attendees and non-attendees as appropriate
• Work with academics and the College team to ensure delivery of online conversion activity for all offer holders
• Support the College team’s work on social media to ensure each school has an appropriate presence and is making best use of the channels available
• Ensure the College maximises all conversion opportunities and allocate resource where required for activity such as mail-outs and calling campaigns
• Take ownership of the student recruitment portfolio, report into relevant committees and secure College support for activity

Person Specification

• Degree-level education
• Excellent verbal and written communication skills
• High-level of numeracy and computer literacy, and skilled in using CRM, CMS and MS Office products
• Experience in marketing, communications, and events management
• Evidence of ability to work under pressure, work collaborative and able to meet deadlines prioritising work in accordance with strategic objectives
• High-level of personal commitment, organisational skills and decision-making ability to deal with complex and difficult situations autonomously as they arise
• Excellent leadership and interpersonal skills plus a ‘can-do’ attitude
• Ability to present to an audience in an enthusiastic and professional manner, engaging different groups
• Experience of budget negotiation and management
• Experience of supervising or managing staff
• Tenacious, with a creative and innovative approach to problem-solving
• Able to work with initiative and able to prioritise work in a pressured environment
• A team player who can also work independently
• Prepared to undertake work in the evenings and at weekends

Informal enquires to Kathryn Hobbs, email: [email protected]

View our staff values and behaviours here

Valuing excellence, sustaining investment

We value diversity and inclusion at the University of Birmingham and welcome applications from all sections of the community and are open to discussions around all forms of flexible working .
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