Strategist, Marketing Operations – Marketing NEW

Job Description

Description

Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.

Summary: 

Strategist, Marketing Operations 

The Marketing Operations Strategist is responsible for developing and implementing marketing strategies that support UNC Health’s overall business and strategic objectives. This role will focus on executing marketing initiatives aimed at increasing consideration and preference for UNC Health among priority consumer segments, service lines, and primary service areas. By collaborating with other professionals in the Marketing & Communication department, as well as internal and external business partners, the candidate will contribute to efforts to enhance patient acquisition and retention. The Marketing Operations Strategist will report to the Marketing Planning and Operations Manager, who in turn reports to the Marketing Strategy Director and ultimately to the Executive Director for Marketing and Brand. Additionally, this role will work closely with the brand strategy team to ensure alignment with messaging and brand identity.

Key Responsibilities:

• Coordinate with external vendors and agencies to create and execute marketing campaigns and programs, ensuring timely and budget-friendly delivery.
• Assist in the development and implementation of data-driven marketing plans.
• Work collaboratively across department teams including brand strategy, marketing technology, consumer insights, integrated communications and community engagement.
• Coordinate with external vendors and agencies to create and execute marketing campaigns and programs, ensuring timely and budget-friendly delivery.
• Prepare marketing reports and analyze data to evaluate the success of campaigns, while staying informed about industry trends and best practices. Make any necessary adjustments to optimize results.
• Present regular updates on marketing performance to key stakeholders, highlighting key metrics, insights and trends.
• Create and manage project documentation which may include project plans, project briefs, project scopes, timelines, roll up reports, decision logs and more.
• Utilize quantitative and qualitative data, market information, insights, and industry trends to inform strategic and tactical marketing planning.
• Responsible for managing marketing budgets and resources to ensure optimal utilization.
• Provide support to the Marketing Planning and Operations Manager in various marketing-related tasks as needed.

Desired Skills/Capabilities: 

• Demonstrated ability to prioritize and manage multiple initiatives, allocating resources effectively in a dynamic, fast-paced, matrixed organization.
• Proficient in utilizing collaboration tools and software such as MS Teams, Asana, Slack, SharePoint, etc.
• Resourceful and solution-oriented with the ability to adapt to changing goals and priorities.
• Experienced in project management and possess strong organizational skills to handle multiple time-sensitive projects simultaneously. • An understanding of Agile methodology and/or experience working within an Agile marketing organization is a plus.
• Strong verbal and written communication skills with the ability to influence, follow through, and drive results.
• Highly proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).

Other Information

Other information:

Education Requirements:

• Bachelor’s degree in marketing or related course of study.

Licensure/Certification Requirements:

• No licensure or certification required.

Professional Experience Requirements:

• Five years of experience working in marketing or public relations.

Knowledge/Skills/and Abilities Requirements:

Job Details

Legal Employer: NCHEALTH

Entity: Shared Services

Organization Unit: Marketing

Work Type: Full Time

Standard Hours Per Week: 40.00

Salary Range: $25.94 – $32.43 per hour (Minimum to Midpoint)

Pay offers are determined by experience and internal equity

Work Assignment Type:

Work Schedule: Day Job

Location of Job: US:NC:Raleigh

Exempt From Overtime: Exempt: Yes

This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job.

Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

UNC Health makes reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email applicant.accommodations@unchealth.unc.edu if you need a reasonable accommodation to search and/or to apply for a career opportunity.

Diversity Statement

The UNC Health System and the UNC School of Medicine are committed to valuing all people throughout our organization, regardless of background, lifestyle, and culture. A diverse and inclusive work environment for staff and culturally appropriate care for our patients, are essential to fulfilling our UNC Health vision of improving the health of all North Carolinians.

Equal Employment Opportunity

UNC Health is an equal opportunity and affirmative action employer.

Qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, status as a protected veteran or political affiliation.

All interested applicants are invited to apply for career opportunities. Please refer to our Employment Application Accessibility page if you need a reasonable accommodation to search and/or to apply for a career opportunity.

To verify employment eligibility, UNC Health is committed to Form I-9 and the E-Verify process.

Learn further E-Verify details in E-Verify (English) or E-Verify (Spanish).

UNC Health supports your right to work. View the Right of Work Statement (English) or Right of Work Statement (Spanish).

View the KNOW YOUR RIGHTS (English) or the KNOW YOUR RIGHTS (Spanish)posters.

View the PAY TRANSPARENCY (English) or the PAY TRANSPARENCY (Spanish)Nondiscrimination provision posters.

View the Federal Workplace poster. View our EEO/AA Policy Statement.

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