Job Description:
Job Summary:
NAVBLUE is currently seeking a Strategic Marketing Manager to drive the global Marketing activities providing market and competitor intelligence and strategic analyses to successfully support NAVBLUE’s business targets and corporate objectives.
The Strategic Marketing Manager is responsible for the implementation of marketing disciplines to successfully support business targets and corporate objectives by creating and maintaining a sustainable competitive advantage, covering market trends and perspectives, including which markets to target, which products and services to provide, and how to price and promote them.
Accountabilities:
- Support the Head of Marketing in managing the Marketing plan, establishing and measuring KPIs, and calculating the return on investment for all marketing efforts.
- Perform research and market analysis to identify new marketing opportunities, supporting the development of the annual sales forecasts & pipelines, and risk analysis, determining customer needs, and setting goals in adherence to the company’s vision and mission.
- Have the airline market know-how relevant to NAVBLUE’s products and services on a strategic marketing level.
Dimensions:
- KPI targets based on overall Marketing targets – support with Marketing actions, analyses, feedback and recommendations, from a Strategic Marketing purview.
- KPI targets based on Strategic Marketing objectives defined by the Head of Marketing.
- No direct management of Marketing team members, objectives and recruitment & turnover.
- Guide and mentor Apprentices and Interns in Marketing.
Main Responsibilities:
- Develop and complete marketing analyses, and synthesize the outcomes to support the Commercial Office (CO) including, but not limited to:
- Sales
- Support of the Quarterly Business Reviews (QBRs) with Marketing analyses.
- Support strategic market analyses for positioning and forecasting, Win and Loss, service provider intelligence, and pipeline development.
- Support the region strategy plans (1, 3, 5 year); provide synthesis of the outcomes of the analyses.
- Support NAVBLUE Air, NAVBLUE’s Flight Operations customer experience showroom.
- Communications
- Aggregate and provide the market intelligence from the various Customer Feedback Loop pillars (events, Customer Focus Groups, trials and benchmarks, and User Forums) and synthesize the outcomes.
- Plan NAVBLUE’s marketing campaigns via research and lessons learned from previous campaigns to develop marketing strategies that pinpoint specific target audiences and get results.
- CO Operations
- Provide the Marketing business requirements for the CO CRM tool, Salesforce. Provide the Strategic Marketing business requirements for the evolution of our Marketing tools.
- Provide business requirements for the Pricing tools.
- Develop and complete marketing analyses, and synthesize the outcomes to support the other NAVBLUE business lines including, but not limited to:
- Portfolio Growth
- Business Growth – support the decisions on the product road maps.
- Enterprise Architecture – support decisions on the enterprise product architecture road maps.
- Strategy & Partnerships
- Strategy – support the annual Strategy workshops with market and competitor intelligence and analyses. Contribute to the analyses of the outcomes as the airline industry and flight operations strategic market expert and consultant.
- Partnerships – provide market and competitor intelligence and analysis to support the decisions on make, buy or partner.
- Customer Fulfillment
- Support decisions on Run The Business and Delivery prioritizations.
- Customer Experience
- Support the NAVBLUE and Airbus customer surveys analyses and outcomes.
- Operations Excellence
- Work with Methods and Tools to support CO Operations for our CO tools and processes.
- Manage Pricing Policy development as part of overall Pricing under Strategic Marketing.
- Manage the Pricing activities in CO (Value-Based Pricing, Pricing Maturity plan, Pricing Tools, and annual price escalation rate).
- Provide Marketing content and support for NAVwiki (the internal NAVBLUE product marketing library), Marketing Flash News (quarterly Marketing internal publication), press releases, websites, blogs, social media, sales tool kit, trade shows, and events and conferences in the perspective of Strategic Marketing.
- Understand, know, analyze and synthesize outcomes for the current and forecast markets for the NAVBLUE portfolio.
- Understand, know, analyze and synthesize outcomes regarding the competition.
- Manage the development of the various Business Dossiers supporting Portfolio Growth. Synthesize the outcomes from the marketing analyses for these Dossiers.
- Working with Airbus Services on market and competitor intelligence, and market forecast, with Airbus Marketing on various coordination topics.
- Recruit, manage, guide and mentor Apprentices and Interns in Marketing for the support of activities within the entire Marketing scope (not just specifically Strategic Marketing).
Education:
- Bachelor’s Degree or equivalent training in Marketing, preferably specializing in Strategic Marketing. Minimum requirement.
Experience & Capabilities:
- At least 5 to 10 years of work experience in Marketing is preferred.
- Outstanding organizational and time management skills.
- Must work effectively with others in a team environment as well as work independently with little supervision, depending on the task at hand.
- High level of communication skills and effective interpersonal skills appropriate for interacting with customers and stakeholders at all levels of the organization.
- Ability to synthesize outcomes from the results of Marketing analyses in the airline flight operations space of NAVBLUE’s business.
- Superior domain knowledge in Strategic Marketing.
- Must be able to travel both domestically and internationally up to 25% of the time.
- Previous experience in Marketing with a major Flight Operations solutions provider or major airline is preferred.
- Ability to be domiciled in Toulouse, France, and work in the NAVBLUE Toulouse office as per the required office work days and hours.
Knowledge, Skills, Demonstrated Capabilities & Competencies:
- In-depth knowledge of CRM software and Content Management Systems, familiarity with SEO/SEM and Google Analytics, and capable of understanding and using enterprise software solutions is preferred.
- Capable of strategically understanding high-levels of airline flight operations business knowledge and NAVBLUE and competitor portfolio products and services knowledge is preferred.
- Capable of effectively delivering presentations internally and to customers. Must possess strong presentation skills and be able to communicate professionally in verbal and written responses.
- Understanding of market trends in a fast moving environment.
- Have a clear understanding of product evolutions and priorities at all times.
- Must possess strong analytical & critical thinking skills.
- Must possess the ability to understand products and services knowledge as it relates to the NAVBLUE and competitor product suites.
- Communication skills and effective interpersonal skills appropriate for interacting with customers and stakeholders at all levels of the organization.
- Capable of understanding and learning to use enterprise software solutions such as Salesforce, Qlik Sense, LoopIO, and Cirium.
This job requires an awareness of any potential compliance risks and a commitment to act with integrity, as the foundation for the Company’s success, reputation and sustainable growth.
Company:
NAVBLUE SAS
Contract Type:
Permanent
Classe Emploi (France): Classe G14
Experience Level:
Professional
Job Family:
Sales, Marketing & Commercial Contracts <JF-MC-VE>
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