The Senior Shopper Marketing Manager (SMM) purpose is to provide best-in-class marketing support to Walmart and serve as the marketing resource to the retail sales team with a high-level understanding of unique customer and shopper needs. This role serves to advance marketing activation that fosters stronger customer relationships and drives sales and share growth for Monster Energy.
Working closely with sales, cross-functional marketing teams, revenue growth management and the category management/shopper insights departments, the Senior SMM will develop insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio.
The ideal candidate will have both a marketing and sales mindset.
Essential job functions:
Channel/Retailer Marketing Strategy
- Serves as the marketing expert for Walmart, with the ability to leverage retailer and brand strategies to: develop, create, sell-in and execute thoughtful marketing programs that align with the Monster Energy brand portfolio and drive growth.
- Provides channel and retailer-specific programming that drives shopper purchase conversion.
- Uses category, shopper, and customer data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets.
- Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes.
- Designs creative and impactful messaging relevant to large store and emerging retail landscape.
- Aligns with sales, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and expected ROI.
- Analyzes performance to deliver actionable conclusions and optimize future programs.
- Report out post-promotional performance to internal and external leadership.
Management maintains the right to add or change the duties of this position at any time.
- Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to: new product launches, exclusive items, product re-launches, price promotions, custom consumer promotions, pass-through sponsorships and retailer-specific tradeshows.
- Translates national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the large store channel.
- Tailors national programs to Walmart through tactics including loyalty, digital offers, shopper media, etc.
- Create communication and execution paths that are set to win across digital and in-store environments.
- Work with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch.
- Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with Walmart.
- Participate in regular Shopper Marketing and sales team conference calls and meetings.
- Prepare and present planned activity, concepts, and business updates as well as share results from program execution to cross-functional departments.
- Excellent communication skills required to carry out program education, calls to action and keeping all key stakeholders updated on programming KPIs.
- Maintains strong working relationships with internal and external stakeholders to influence decision-making.
- Other duties as assigned.
Position requirements:
- The ideal candidate will have 7+ years of combined experience in the areas of Customer/Shopper Marketing, Key Account Sales, Field Marketing and Brand Management in the beverage/packaged goods industry.
- Preferred 2-years agency experience with a demonstrated success.
- Previous experience with Walmart Connect preferred.
- Previous experience with Walmart Luminate preferred.
- Working and current knowledge of digital and social media marketing tactics.
- Previous experience with eCom, curbside pickup and home delivery platforms a plus.
- Analytical thinker with data analytics experience preferred.
- Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners.
- Effective communication skills – written and oral.
- Must have a strong sense of urgency.
- Must be detail-oriented.
- Strong ability to build solid relationships both internally and externally.
- Must be decisive and enforce brand standards.
- Ability to travel 15% of the time.
- Candidate should possess a bachelor’s degree in business or marketing.
- Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).
- Commitment to company values.
Salary Range USD 101,500.00 to USD 121,000.00
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