Sr. Marketing Manager – Nightlife

Job Description

The Sr. Marketing Manager will lead the overall development and execution of all portfolio marketing strategies, plans and programs for Ayu Las Vegas.

Core Job Responsibilities:

At Resorts World Las Vegas, we believe that every member of our team is an ambassador and is essential to the success of our company. We expect all Team Members to take personal ownership in ensuring everything they do is in the best interest of the company and that all will adhere to our five core non-negotiable responsibilities. 

• Everyone is an Ambassador – No matter where you work at Resorts World Las Vegas, it is your responsibility to treat this property like you would your own home. No one gets hurt, everyone feels secure, the environment is clean, and every guest gets what they need.
• Everyone works in Safety – If you have a safety concern, it is your responsibility to address it by correcting it or notifying the appropriate department or individual.
• Everyone works in Security – If you See Something, it is your responsibility to Say Something. You must notify the appropriate department or individual if you feel there is a security concern.
• Everyone works in EVS – If there is trash on the floor, it is your responsibility to pick it up. If it is a mess that needs more attention, it is your responsibility to notify the appropriate department or individual.
• Everyone works in Guest Experience – If a guest needs assistance, it is your responsibility to assist that guest and do so with a smile. If the guest needs more assistance than you can provide, it is your responsibility to notify the appropriate department or individual.

Primary Job Responsibilities - Includes, but is not limited to: 

• Lead the overall development, management and execution of all portfolio marketing strategies, plans and programs, both short and long term, including traditional and digital advertising, collateral, video and photography assets, etc., to increase revenues, awareness, and expansion of property products and/or services. 
• Work directly with the Vice President of Advertising, Marketing on the development of all internal brands and ensures all projects are implemented on time and within budget 
• Oversee team of Marketing, Advertising and Creative managers. 
• Provide leadership to team members, division and company, which may include serving on committees and participating in various cross-divisional activities. 
• Oversee all external and internal media partners and relationships. 
• Contribute to the development, execution and cross-departmental education of critical marketing SOPs. 
• Establish key performance metrics and provide regular progress reports, sentiment analysis and track budgets. 
• Work with Digital counterpart(s) to develop social media strategy and have oversight of the execution. 
• Ability to manage multi-million-dollar budget and performance-driven marketing plans. 
• Manage creative process and provide strategic direction for all marketing related areas including but not limited to: Brand, Signage, Websites, Digital & Print Advertising, Email & Collateral. 
• Work with internal and external partners, including but not limited to Hotel Operations, Food & Beverage, Retail, Nightlife, Human Resources, Entertainment, Casino Marketing, etc. 
• Assist with strategy, budget, and development of visual assets, including arrangement of photo and video shoots as needed/appropriate. 
• Ensure all marketing communications and advertising for the day club are in alignment with brand standards and established guidelines. 
• Control quantity and inventory of all marketing collateral and verifies copies are filed in a comprehensive manner. 
• Oversee and assist with the production of all property, display, and temporary signage in hotel public areas. 
• Use personal device/ cellular phone for job related operational tasks, job duties, review company documents, etc.
• Other duties as assigned.

Required: 

• At least five years nightlife / day life marketing experience within hospitality or a related field. 
• At least three years’ experience in a supervisor/manager role. 
• Excellent leadership skills that demonstrate adaptability, flexibility, and team orientation. 
• Proven successful track record in creating cutting edge, diverse programming. 
• Ability to exercise sound judgment in evaluating situations and making decisions. 
• Developing, managing and executing an annual marketing plan and budget. 
• Proficiency in MS Office (Outlook, Word, Excel, PowerPoint), Adobe Professional, and internet browser software. 
• Knowledge of print and print production process. 
• Strong knowledge of Brand concepts, practices and procedures. 
• Ability to work varied shifts, including nights, weekends and holidays.
• Ability to effectively communicate in English.
• Polished appearance and demeanor. 
• Excellent customer service skills.
• Ability to obtain and maintain full knowledge and understanding of company and department and regulations, policies, and procedures.
• Ability to successfully lead and mentor a team.
• At least 21 years of age. 

Preferred: 

• Bachelor’s Degree in in Marketing, Advertising, Communications or relevant field. 
• Previous experience in a Director level role within a similar environment. 
• Previous experience working in a large, luxury resort setting. 

Standing

50-75%

Bending

Yes

Climbing

Yes

Carrying/Lifting

11-20 lbs

Walking

Yes

Crawling

No

Sitting

26-50%

Reaching

Yes

Squatting

Yes

Kneeling

Yes

Twisting

Yes

Pushing/Pulling

13-25 lbs

Running

No

Confined Space

Yes

Contacts

Works Alone, with and around others

Weather Conditions

Extreme Heat and Extreme Cold

Hazardous Conditions

Yes

Noise Levels

High

Smoke

Yes

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