Careers that Change Lives
A Day in the Life
- Plan, design and execute marketing programs that will preserve, develop and grow of defined Medtronic products. Work with customers, field sales and management to understand the market, competitive strategies, and product opportunities
- Guides the day-to-day activities of the marketing and Medtronic Care teams and ensures that marketing objectives are being implemented. Provide marketing guidance and foster talent development.
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Responsibilities may include the following and other duties may be assigned.
- Directs the development of company market requirements for specific product(s) or product line(s).
- Leads and coordinates product planning, product launches, product management, market development and market research activities.
- Interacts directly with product managers to identify new marketing opportunities.
- Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
- Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.
- Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
- Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
- Responsible for reporting complaints and Adverse Drug Reactions (ADR)
- Responsible for leading the planning of marketing projects and process improvement initiatives and ensuring marketing team executes successfully on-time and within budget.
- Recruit, develop and retain superior marketing talent. Maintain talent excellence through coaching and performance management.
- Lead annual marketing planning process (AOP), strategic planning and quarterly business reviews for portfolio.
- Lead value-based initiatives and market development programs within respective RTG portfolio
- Lead market research and analysis efforts with key customer groups to reveal marketing opportunities including product positioning and message evolution. Monitor competitive activity, and make strategic changes (pricing, product mix) as
- required.
- Establishes meaningful metrics and tracks against them.
- Implement remote sales model and supporting digital marketing strategies that support sales growth and market expansion.
- Interacts and works closely with other leaders, such as but not limited to Senior Regional Business Director, Marketing Director, and Health System Strategy Directors to ensure marketing programs achieve Medtronic’s short and long-term goals while remaining consistent with organization’s overall mission.
- May include some product portfolio responsibilities such as pricing and promotion, demand planning, backorder and obsolescence management, and product launch plans.
- Establish strong relationships, trust and credibility with the Marketing Leaders from the Global Business Units and the Americas Region
- Regular consultation with other department leaders in Medtronic to maximize potential synergies: therapy development, marketing operations, supply chain, RAQA, clinical research & sales.
- Additional activities required to effectively manage the assigned portfolio.
Must Have: Minimum Requirements
- Bachelors degree required
- Minimum of 7 years of relevant experience with 5+ years of managerial experience, or advanced degree with a minimum of 5 years of relevant experience with 5+ years of managerial experience
JOB EXPERIENCE
- Minimum of 7 years of relevant experience with 5+ years of managerial experience, with a bachelor’s degree, or;
- Minimum of 5 years of relevant experience with 5+ years of managerial experience, with a advanced degree.
- Proven experience in marketing (preferably with medical devices), market research, medical device sales, advertising.
SKILLS/COMPETENCIES
- Excellent ability to analyze situation & reasons critically with a track record of turning ideas into results
- Ability to lead decisively and work with minimal supervision
- Market research and analytics and sound business acumen
- Strong collaboration & communication skills (oral and written)
- Reflects high level of integrity in people and business management practices
- Capacity to challenge status quo, innovate both clinically and technically as trends evolve
- Multi-tasking and priority management skills
- Computer software knowledge: Word, Excel, PowerPoint
- Self-confidence to maintain a highly visible role within Medtronic and with our customers
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations – but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
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