Sr. Manager, Marketing Strategy & Planning

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Description and Requirements

Job Title

Mexico Marketing Manager (Lenovo)

The Job

Reporting to the Latin America marketing Director, the Mexico Marketing Manager will be a key contributor alongside the Mexico leadership team and will be responsible for evolving the Mexico marketing organization with a focus on delivering long-term profitable growth through developing and executing a strategic marketing vision. S/he will lead the country marketing strategy focused on deep insight, brand marketing, online lead generation and acquisition, traditional and online advertising, and communications. The successful candidate must be strategic, purposeful, and comfortable with both the analytical and creative sides of great marketing and the role of digital transformation in the discipline.

The person

• Organizational Development: Demonstrated ability to drive organizational improvement through individual skill development along with targeted process enhancements; ability to lead (and build) a team and drive change within organization.
• Problem Solving: Asks good questions and probes all potential sources for answers; able to evaluate all sides of an issue and independently develop creative solutions to difficult problems; looks beyond obvious surface solutions and does not stop at first answer.
• Communication Skills: Excellent writing and speaking skills; can articulate information clearly and succinctly in a variety of communication settings (informal and formal).
• Business Acumen: Extensive business knowledge and understanding of the Company’s competitive position and how its strategies work within the marketplace.
• Judgment: Makes good decisions in a timely manner based on analysis, measurement of results and experience; track record of making solid suggestions and decisions over time; sought out by others for advice and counsel.
• Interpersonal Savvy: Relates well to people inside and outside the organization; is accessible and develops rapport; listens, builds constructive and effective relationships using diplomacy and tact; commands credibility by treating people with respect; trustworthy.
• Values: Strong work ethic; straightforward demeanor; maintains highest personal / professional ethics.

Specific responsibilities 

• Develop, execute and control the Lenovo Mexico Marketing Plan, with a long-term vision and a short-term execution, including ATL and BTL (advertising, PR, events, Trade marketing, Events, Digital and Social programs, among others)
• Develop and deploy Marketing Campaigns to contribute to build the Lenovo Brand and sub-Brands.
• Manage and control the country Marketing Budget with a strong business sense in what areas to invest and prioritize to support business goals on the long and short term.
• Lead, manage and control of external marketing and communications agencies.
• As functional expert in all marketing related areas, provide value to both commercial and consumer stakeholders.
• Monitor, review and control on all marketing activities metrics, learn from the past and implement in the future.
• Provide management with an overview of ROI on marketing activities.
• Perform competitive analysis / market intelligence on competitors and their marketing programs.

Requirements

• A minimum of 10 years of experience in marketing roles with progressing levels of responsibility
• Demonstrated track record of successful strategy development.
• Industry knowledge and experience (not mandatory). Channel, distribution, and technology are a plus.
• B2B and B2C marketing experience with a demonstrated track record of success.
• Fluency in digital marketing program development and management
• Marketing measurement and testing disciplines.
• Understanding of marketing and CRM technology; to and through so that the channel can be enabled and empowered.
• Marketing and customer databases
• Campaign management
• Reporting and analysis tools

Additional Locations: 

• Mexico
• Mexico

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