Sr Manager, Corporate Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit – an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

As the Senior Manager of Corporate Marketing for Abbott, you will play a pivotal role in shaping and elevating Abbott’s brand to become an iconic and trusted household name. You will be responsible for leading marketing strategies and initiatives that resonate with consumers and health professionals, strengthen brand loyalty, and drive business growth. This role requires a leader who can translate the needs of individual and multiple business units into strategies and actions that advance Abbott’s brand identity. This position works out of our Abbott Park or Willis Tower location. 

What You’ll Work On

• Marketing Leadership: Lead corporate and business unit marketing teams to produce high-quality marketing strategies and execution that generate outsized impact and results
• Marketing Lead: Serve as primary corporate touchpoint with business unit marketing and agencies to understand business unit needs 
• Business Strategy to Marketing Strategy: Translate business unit strategies and needs into corporate marketing strategies that effectively communicate Abbott’s value proposition with consumers and healthcare professionals, deliver the desired impact, and support business growth
• Marketing Executions: Develop marketing executions that express Abbott’s brand purpose across corporate, areas of expertise, and business unit and cross-business unit opportunities
• Relevance: Stay ahead of market trends, consumer and healthcare professional behaviors, and the competitive landscape to inform marketing strategy, maintain outsized consumer and healthcare professional relevance, and drive the conversation around health
• Innovation and Creativity: Foster a culture of innovation and creativity with business unit marketing, encouraging the exploration of new approaches, ideas, positioning, and activations that can deliver out-sized impact
• Collaboration: Collaborate with business unit marketing, corporate, creative, brand architecture, and communications teams to deliver on marketing milestones and objectives
• Budget Management: Manage the marketing budget effectively, allocating resources efficiently and ensuring optimal ROI on marketing investments

Required Qualifications

• Bachelor’s Degree required – MBA preferred.
• 7+ years of Marketing/Communications experience with B2B and B2C applications.
• Strong analytical skills with the ability to draw insights that drive the business forward.
• Excellent overall business acumen, including budget planning and management.
• Excellent verbal and written communication skills.
• Established track record of leading, coaching, and developing high-performing marketing teams.
• Experience leading creative, digital, and data agencies and motivating them to deliver high-impact marketing initiatives.
• Effective stakeholder and relationship management experience; able to interact and build trusted relationships with multiple levels.
• Knowledge of marketing concepts within the strategic planning process.
• Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, demanding environment.
• Ability to foster strong relationships with senior management and forge internal and external partnerships.

Preferred Qualifications

• Corporate Brand management experience
• Experience in consumer healthcare marketing

Key Success Factors

• Strategic Vision: Demonstrated ability to create a clear, long-term marketing vision and strategy that guides all marketing efforts toward achieving corporate and business goals
• Marketing Excellence: Proven track record of delivering innovative and impactful marketing strategies and activations that breakthrough in the market with healthcare professionals and consumers
• Market Understanding: Established and deep understanding of healthcare systems, stakeholders, challenges, and Abbott business segments
• Leadership Marketing: Success in developing marketing strategies and executions that span multiple business units, cross lines of business, and showcase leadership areas
• Leadership/Influencer: Strong leadership and influencing skills to build teams and inspire and motivate them by fostering a culture of marketing excellence, persistence, and commitment that delivers results
• Adaptability: Ability to adapt and adjust resources to deliver on business objectives with changing market dynamics, consumer preferences, emerging technologies, and business needs
• Insights-Driven Decision-Making: Capability to integrate consumer [healthcare professional] insights in marketing strategies, drive creative effectiveness, and optimize campaign performance

As the Sr Manager for Corporate Marketing for Abbott, you will play a pivotal role in elevating the brand to iconic status, fostering trust, and ensuring that Abbott becomes synonymous with quality and innovation in households worldwide. Your marketing leadership, strategic vision, and execution will be instrumental in achieving these objectives.

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

$118,000.00 – $236,000.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

PA Public Affairs

LOCATION:

United States > Abbott Park : AP06D

ADDITIONAL LOCATIONS:

United States > Chicago : Willis Tower Building 233 S Wacker Dr.

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link – English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link – Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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