Sr. Industrial Channel Marketing Manager

Who are we?

At Calumet we deliver innovative specialty products trusted by companies across the globe. We are the foundation to everyday essential products that help millions of people live and thrive. We are headquartered in Indianapolis and have numerous production locations in the US. We are customer focused and utilize our values of collaboration and entrepreneurship to grow the business. We offer a dynamic, high-performance environment where team members can have real input and impact on our business. If you’re ready to roll up your sleeves, treat the business as if it is your own and add value accordingly, come see why we’re Calumet Proud!

PURPOSE:

Calumet Specialty Products is positioning its unique portfolio of premium brands to drive accelerated growth for Calumet Specialty Products downstream. The role of Sr. Industrial Channel Marketing Manager represents an exciting opportunity to execute the channel strategy and lead implementation of the growth agenda for the Royal Purple, TruFuel, Bel-Ray and BioMax brands across the U.S. and select international markets.

The Sr. Industrial Channel Marketing Manager will play a key role in delivering the product portfolio objectives and will be responsible for developing and executing programs that support channel marketing strategies to ensure delivery of annual Revenue & EBITDA targets. This role requires partnership across functional teams, including but not limited to Brand Marketing, Industrial & Commercial sales, R&D, operations, finance, and legal. This role will report to the Sr. Channel Marketing Director.

KEY OBJECTIVES AND RESPONSIBILITIES:

• Lead in a way that reflects Calumet’s Vision, Mission, and Values as the Industrial Channel Marketing Subject Matter Expert
• Manage channel development in support of the long-term growth strategy to achieve aggressive 5-year Revenue & EBITDA goals.
• Manage the portfolio annual planning process for industrial and commercial channels working in effective collaboration with sales and brand marketing to ensure delivery of targets.
• Own the channel insight development and management information analysis & reporting process to ensure objectives alignment across business unit.
• Manage development of programs that support key sector & customer prospecting and cultivation, aligning customer objectives with those of Calumet using Challenger skills.
• Work with cross functional teams to develop b to b communications, portfolio, promotional programs, & merchandising.
• Effectively collaborate with other marketing managers to control program costs that impact EBITDA and the P&L.
• Manage development and execution of market specific communication plans and new product launches.
• Analyze/report POS, inventory, market share, competitive insights, and innovation to marketing & sales management teams.
• Track program/promotional effectiveness and recommend changes and improvements as required.
• Work closely with the sales team to identify distribution opportunities and manage customer roster to maximize sales and profitability via effective mix management and driving availability.
• Lead implementation of new Prospect Database & Communications Programs to build demand and fill the Industrial Customer and/or Distributor pipeline.
• Lead domestic and international channel marketing planning and implementation for BioMax expansion project.
• Contribute to development of Industrial and Commercial Training Platform
• Oversee channel program budgets, metrics and timelines with discipline to drive flawless execution, hitting all milestones within budget.

REQUIRED EDUCATION/EXPERIENCES:

• Bachelor’s degree
• 7+ years of experience in Industrial sales and/or marketing management, strategic planning, P&L management support.
• Lubricants and chemicals industry experience preferred, particularly balanced among channels noted above.
• Strong track record of effective partnering and collaboration with cross functional team members.
• Ability to effectively brief, lead and maintain accountability with agency partners.
• Strong strategic planning and project management skills; highly organized.
• Ability to oversee and track multiple projects with due dates and varying requirements and priorities.
• Demonstrated commitment to delivering results plus the ability to accept high levels of delegated responsibility.
• Excellent written, verbal, and interpersonal communication skills.

COMPETENCIES:

• Industrial Channel Marketing Expertise – Capable of understanding channel & customer insights and how they relate to effective customer targeting; how to define customer targets and contribute to effective integrated marketing campaigns with relevant customer initiatives that deliver against growth strategies and performance objectives.
• Strategic Marketing Leadership – demonstrated ability to develop fact-based channel strategies for achieving business goals, to translate business strategies into clear objectives and tactics, and to proactively anticipate future trends or problems, their potential impact, and how to address them with relevant strategies.
• Effective Team Member – demonstrated ability to collaborate effectively with peers, pull teams together to create marketing programs aligned with established strategies while always exhibiting respect for internal and external partners.
• Effective Influencer – ability to enroll, energize, and enable a multifunctional team behind growth strategies – to handle complexity and numerous priorities/projects, while leading by influence across the organization.
• Demonstration of Calumet Values– Safety, Environment & Social Responsibility, Teamwork, Ownership, Passion for Customers, and Excellence

Salary and benefits commensurate with experience. We are an equal opportunity employer including disability and veteran. All offers of employment are conditioned upon successfully passing a drug test.

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