Marketing Automation
The Marketing Automation team is responsible for driving the overall development, design, build, execution, and measurement of campaigns and experiences in marketing automation platforms and tools. The Center of Excellence for Marketing Automation delivers on our objectives, bringing to life client journeys across channels, build experiences that drive engagement and lead conversion with B2B and B2C, Brand, and Nuveen audiences. Marketing Automation professionals are responsible for working collaboratively with cross-functional teams, including marketing, sales, and IT. Marketing Automation is inclusive of Campaign Delivery Optimization, Campaign Data Automation, and Channel Strategy and Optimization. Campaign Data Automation to lead and develop our marketing automation delivery and will have a deep understanding of data management and marketing automation tools and technologies. Strategy and Optimization to lead and develop our marketing automation strategy. Campaign Delivery is responsible for leading and developing our marketing automation delivery and partners with our various audience leads from Client Marketing. Across of the pillars, each will have a deep understanding of marketing automation tools and technologies and how to leverage them to achieve TIAA business objectives.
Key Responsibilities and Duties
Educational Requirements
Work Experience
Physical Requirements
Career Level
9PL
Additional Responsibilities and Duties:
Required Qualifications:
Preferred Qualifications:
#LI-DV1
Related Skills
Agile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test & Learn Mentality
Anticipated Posting End Date:
2024-01-27
Base Pay Range: $169,600/yr. – $215,000/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.
For Applicants of Nuveen residing in Europe and APAC, please click here.
For Applicants of Greenwood residing in Brazil (English), click here.
For Applicants of Greenwood residing in Brazil (Portuguese), click here.
For Applicants of Westchester residing in Brazil (English), click here.
For Applicants of Westchester residing in Brazil (Portuguese), click here.
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