Sr. Director, HCP Marketing (Diabetes) – Northridge, CA (On-site, Hybrid or Remote in CA)

We are currently seeking an experienced and strategic Sr. Director, Health Care Provider Marketing to join our innovative marketing team. As the HCP Marketing Sr. Director, you will play a critical role in developing and executing marketing strategies targeted specifically towards healthcare professionals (HCPs). Your primary focus will be to drive brand awareness, engagement, and advocacy among HCPs, ultimately contributing to the success of our portfolio of Diabetes products. This is an exciting opportunity to shape the perception and adoption of our Medtronic Diabetes Brand and products with HCPs, driving their engagement and ultimately improving patient outcomes so people living with diabetes can enjoy greater freedom and better health. 

You will be required to work on-site at one of our regional site locations: Northridge, California, Minneapolis, MN, San Diego, CA or San Antonio, TX location three (3) days per week. This on-site presence is crucial to fostering collaboration and maintaining a strong connection with our team and the workplace environment. Your direct manager, will be your point of contact to help you navigate and ensure a seamless integration into our workplace culture. Your Manager will be available to connect with you on your on-site days, providing guidance, support, and facilitating your successful transition into your role. Travel is required for this role.

Medtronic Diabetes Business Overview: 

The Diabetes Operating Unit focuses on improving the lives of those within the global diabetes community. As a business, we strive to empower people with diabetes to live life on their terms by delivering innovation that truly matters and providing support in the ways they need it. We’re committed to meeting people with diabetes where they are in their journey, always with an aim to make their lives easier. Our portfolio of innovative solutions is designed to provide customers with greater freedom and better health, helping them achieve better glucose control, while spending less time managing their disease. Click here to learn more about products. 

A Day in the Life: 

• Develop HCP marketing strategy: Create and implement comprehensive marketing strategies specifically tailored to target HCPs that drive revenue for the entire Diabetes portfolio. Collaborate with cross-functional teams, including Medical Affairs and Sales, to align marketing efforts with overall business goals. This includes the leadership of global HCP strategy and influence, with direct US responsibility.
• HCP engagement initiatives: Identify opportunities to engage with HCPs through various channels such as conferences, seminars, webinars, and digital platforms. Develop and execute impactful initiatives that enhance relationships, provide educational value, and promote the benefits of our products. Develop and execute global congress strategy and US congress planning and execution including virtual and in-person exhibits, product theaters, promotions, and ancillary events.
• Content development and management: Collaborate with cross functional teams to create accurate, compelling, and relevant content for HCPs. Drive the clinical evidence plan and strategy, in partnership with PACE, product marketing, and MDs. This includes partnering on the launch of new products and sustain existing ones, including managing HCP web content, executing on social/digital campaigns, messaging, collateral development.
• Thought leadership and opinion leader engagement: Identify and engage with key opinion leaders (KOLs) and influential HCPs. Foster relationships, seek endorsements, and leverage their expertise to amplify the credibility and reach of our products.
• Market research and insights: Conduct market research and analysis to understand HCP behaviors, needs, and preferences. Stay informed about industry trends, competitor activities, and emerging healthcare innovations to inform strategic decision-making and the HCP segmentation and engagement strategy.
• Collaboration with sales teams: Partner with the sales teams to develop HCP-focused sales tools, training materials, and resources. Provide guidance and support to ensure effective HCP targeting, segmentation, and messaging alignment.
• Compliance and regulatory adherence: Ensure all marketing activities and materials comply with relevant regulations, guidelines, and industry standards. Work closely with legal and compliance teams to review and approve promotional materials and campaigns.
• Performance tracking and reporting: Establish key performance indicators (KPIs) to measure the effectiveness of HCP marketing initiatives. Conduct regular engagement with field force and collect feedback to incorporate suggestions as appropriate. Regularly track, analyze, and report on marketing activities, providing insights and recommendations for optimization.
• Success Profile for this Leader: Proven experience in HCP marketing within the healthcare or pharmaceutical industry. Strong strategic thinking and ability to develop and execute integrated marketing plans across geographies and product lines and customer types. Excellent communication and presentation skills, with the ability to effectively engage and influence HCPs. Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously. Experience in leveraging digital platforms and technologies for HCP engagement, including experience with Eloqua. Strong analytical skills with proficiency in using marketing analytics tools and platforms as well as Excel expertise to derive insights and drive data-based decision-making. Collaborative mindset with the ability to work effectively with cross-functional teams and external partners. Sales orientation or exposure to working with a high performing salesforce is very helpful. Proven track record of leadership, self-motivation and taking initiative, can-do attitude, driving results in complicated environments, and effectively operating and delivering with minimal direction.

Must Have: Minimum Requirements: To be considered for this role, please ensure the minimum requirements are evident on your resume: 

• Bachelor’s degree
• Minimum of 15 years of relevant experience with 10+ years of managerial experience, or advanced degree with a minimum of 13 years of relevant experience with 10+ years of managerial experience.

Nice to Have (Preferred Qualifications): 

• 3+ years HCP marketing experience (downstream preferred).
• Advanced degree/MBA preferred.
• Proven experience in downstream HCP marketing within the healthcare or pharmaceutical industry.
• In-depth knowledge of the healthcare landscape, including understanding of medical terminology, regulatory requirements, and compliance considerations.
• Strong strategic thinking and ability to develop and execute integrated marketing plans across geographies and product lines and customer types.
• Excellent communication and presentation skills, with the ability to effectively engage and influence HCPs.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Experience in leveraging digital platforms and technologies for HCP engagement, including experience with Eloqua.
• Strong analytical skills with proficiency in using marketing analytics tools and platforms as well as Excel expertise to derive insights and drive data-based decision-making.
• Collaborative mindset with the ability to work effectively with cross-functional teams and external partners.
• Sales orientation or exposure to working with a high performing salesforce is very helpful.
• Proven track record of leadership, self-motivation and taking initiative, can-do attitude, driving results in complicated environments, and effectively operating and delivering with minimal direction.

ABOUT MEDTRONIC: 

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations – but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

PHYSICAL JOB REQUIREMENTS: 

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America). A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Learn more about our benefits here. In addition to Base Salary, this position is eligible for a short-term incentive plan, which provides the opportunity to earn significant incentive compensation for achieving or exceeding your goals. 

This position is eligible for an annual long-term incentive plan. Learn more about Medtronic Long-Term Incentive Plan (LTIP) here. The provided base salary range is used nationally in the United States (except in Puerto Rico and certain CA locations). The rate offered is compliant with federal/local regulations and may vary by experience, certification/education, market conditions, location, etc. 

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