Sr. Content Marketing Manager, Buy with Prime/ Multi-Channel Fulfillment Marketing

DESCRIPTION

The Buy with Prime (BwP)/Multi-Channel Fulfillment (MCF) team’s mission is to help merchants grow their businesses beyond Amazon.com by externalizing the best of Amazon’s supply chain and direct to consumer (DTC) services. We are looking for an experienced and customer-obsessed Content Marketing Manager to help us delight merchants. Your creativity and project management expertise will drive the development of compelling messaging and content that engages, educates, and inspires our target audience of merchants and shoppers.

As a content lead within the Creative Studio team, this role will be focused on producing, publishing, promoting, and tracking the performance of a wide variety of compelling marketing and sales content including blogs, guides, case studies, infographics, sales decks, emails, brochures, webpages, and event scripts for our B2B and B2C audiences. These content assets will play a key part in driving brand awareness, lead generation, and customer acquisition for Buy with Prime and Amazon Multi-Channel Fulfillment. The team will rely on your superb writing skills and experience developing various types of content (for example: articles, videos, infographics) with relevant tone and targeted to specific audiences.

Key job responsibilities

• Own content strategy for MCF & BWP teams across GTM (Go to Market), Launches, Events, Social & PR and Branding
• Write and edit high-quality content including user guides, scripts, blogs, product updates, and customer-facing marketing communications
• Collaborate cross-functionally with stakeholders from product, product marketing, sales, and other teams across the organization to develop various content pieces, campaigns, and strategies that are aligned with our goals, evolve our communications, and raise the bar on customer experience
• Responsible for all aspects of content triage, review, editing, and communicating with stakeholders to maintain SLAs on requests
• Drive end-to-end content development process from research to writing to revision, proofreading, publication, and performance analysis – for each piece of content that you work on
• Establish and implement content best practices, including guidelines for content reuse and maintenance
• Develop and maintain comprehensive content roadmap aligned with business objectives and stakeholder needs
• Act as a subject matter expert on brand voice, tone, messaging, and claim guidelines for both Buy with Prime, Multi-Channel Fulfillment, and any future product launches
• Manage multiple projects simultaneously to meet deadlines and balance competing priorities
• Use data and feedback from internal and external customers to continually evaluate and enhance the value of our content/content solutions

A day in the life

• Supporting triage of internal content requests, providing SLAs and timely status communications on requests
• Developing, reviewing, and editing copy for marketing and sales enablement channels such as website, email, social, ads, videos, pitch decks, events, scripts, and one-pagers
• Partnering with other members of Creative Studio team (content, web, design), Channel Marketing team (social, email, webinar, ads), and creative agencies to ensure content is delivered in the format its needed to align with business goals and timelines
• Partner with stakeholders and provide content strategy and messaging guidelines for new product/feature launches to ensure it is customer centric

About the team

Buy with Prime (BwP) and Multi Channel Fulfillment (MCF) are helping people reimagine the way they shop. Buy with Prime (BwP) is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members.

Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers.

BASIC QUALIFICATIONS

• Bachelor’s degree in English, Communications, Marketing, or related field
• 8+ years of copywriting experience in advertising agencies and/or in-house creative departments
• 5+ years of experience with editorial background, proofreading skills and experience adhering to brand guidelines
• Experience leading creative development of innovative creative from concept to delivery
• Understanding of best practices for marketing channel specific content (ie, email, web, social, etc)
• Online portfolio that showcases your writing skills with a wide range of content assets
• Excellent oral and written communication skills

PREFERRED QUALIFICATIONS

• Experience presenting creative concepts effectively to senior executives
• Experience writing about supply chain or ecommerce a plus
• Experience working with cross-functional teams
• Experience with content management systems (CMS) and SEO
• Experience working across B2B and B2C audiences
• Experience working with Asana a plus

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

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