Specialist OwnBrands Marketing

At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and, most importantly, our Associates. In fact, we see a day when each will say, “I can’t live without them.”

Our SpartanNash family of Associates is 17,500 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s People First culture, Operational Excellence and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. – Byron Center, Michigan 49315

Job Description:

Position Summary:

This role is responsible to support the execution and implementation of assigned Company marketing programs and activities; work with various internal and/or external teams to coordinate, communicate, distribute, etc. integrated marketing solutions. 

Here’s what you’ll do:

• Assist in the development, execution, tracking, and optimization of assigned OwnBrands marketing programs, campaigns, and/or advertising projects.
• Advance consumer education and awareness of SpartanNash OwnBrands product advantages, including cause marketing efforts.
• Assist in the planning of assigned OwnBrands marketing strategy, solutions, and/or programs to drive company profitability.
• Prepare, maintain and distribute OwnBrands marketing materials and communication pieces (i.e. emails, news letters, website content, guides, brochures, etc.) across various platforms/channels for assigned marketing program(s); ensure Company marketing message is integrated and consistent across departments.
• Work with various internal departments and external customers (i.e. vendors, retailers, agencies, etc.) to execute marketing programs and/or solutions that support the Company brand and overall marketing initiatives. This includes the development and/or acquisition of support assets (digital, video, photography, etc.)
• Develop and maintain OwnBrands marketing project schedules and status reports; may obtain cost estimates and track actual expenses.
• Create various reports (i.e., program utilization, consumer insights, engagement, redemption, cost analysis, etc.), prepare analysis, and make recommendations to enhance programs and solutions; communicate information accordingly.
• Assist in assigned budget tracking and provide reporting to management to support financial/budget analysis.
• Work with vendors and internal departments as directed to ensure financial numbers are accurate.
• Maintain current knowledge of industry trends and best marketing practices; make recommendations to improve current programs and processes.
• Additional responsibilities may be assigned as needed

Here’s what you’ll need: 

• Bachelor’s degree (required) in Advertising, Communications, Business Administration or related area or equivalent combination of education and experience.
• Three years job experience in Marketing, Advertising, or related area.
• Experience with Marketing software and tools preferred (i.e. C3, AdWords Google, Facebook Developer, Salesforce, etc.)
• Strong written and verbal communication skills.
• Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines.
• Ability to work collaboratively with internal associates, including management and external customers.
• General knowledge of marketing strategies and basic analytical skills.
• Proficient computer skills including Microsoft Office (Word and Excel) required.
• Ability to travel up to 25% based upon department and customer needs.
• Knowledge of marketing software and tools helpful depending on assigned area: Digital – Wordpress, Drupal, Email clients and browsers, Social monitoring and posting tools (i.e. Hootsuite, Radiaan 6, and Facebook Business Manager) and photo editing software.

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer, including disability and veteran, that celebrates diversity and believes employing a diverse workforce is key to our success. We are committed to providing equal employment opportunities to all individuals.

We are not able to sponsor work visas for this position.

Read Full Description