Specialist, Brand Marketing – SDM Front Store Marketing & Promotions

Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.

With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

Why is this role important:

The Brand Marketing Specialist provides tactical support for the development and execution of Promo marketing campaigns and programs. Reporting to a Sr. Manager, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution.

What you’ll do:

• Campaign Planning: Supports the front store marketing & promotions team in developing marketing briefs, including compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in relevant past campaign data to advise best practices. Sample projects include coordinating Shoppers Drug Mart Promotional CRM Campaigns (such as SMS, email, web, etc), Enterprise promotional programs, promo paid digital media and promo Radio.
• Campaign Execution – Creative: Supports the front store & promotions team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital, Merchandising, Business Analytics, Loyalty etc ) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators (e.g., Marketing and Division leadership). Sets up promotional loyalty offers leveraging internal systems and completes all testing and respective validations. Oversees all campaign proofing requirements.
• Campaign Execution – Deployment: Coordinates campaign deployment, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required
• Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key metrics, participating in post-mortem discussions, and documenting learnings
• Campaign Metrics & Tracking: Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/KPI dashboards; contributes to research, analysis and reporting to inform campaign activity
• Billing & Forecasting: Oversees coordination of invoices from various vendors to ensure they are processed along with the management of budget control report, making sure campaigns are delivered in full against the planned budget. Also responsible for ensuring vendor invoices paid in a timely manner

What you bring:

• Strong ability to prioritize multiple projects and work autonomously in a fast-paced environment
• Strong attention to detail and organization
• Strong project management skills to coordinate and implement CRM initiatives and campaigns
• Brand communications, creative & media strategy (traditional and digital media)
• Experience in creating and executing targeted marketing campaigns
• Knowledge of general marketing strategy and business principles
• Understanding of business and marketing principles to effectively align CRM strategies with overall business goals
• Strong project management skills to coordinate and implement CRM initiatives and campaigns
• University or college degree in business, marketing, or related field
• 1-3 years of experience

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Employment Type:

Full time

Type of Role:

Regular

Shoppers Drug Mart Inc. recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

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