Social Media and Content Marketing Specialist

December 2022

Social Media and Content Marketing Specialist
Reports to: Manager of Marketing

What is Canadian Science Publishing?
Canadian Science Publishing (CSP) is Canada’s largest independent, not-for-profit publisher of international scientific research journals.
How are we changing?
We are growing our teams to support our transition to open access publishing over the next few years. As a mission-driven organization, we are dedicated to meeting the publishing needs of researchers.
Who are we looking for?
We are looking for people who are keen to make a difference in research publishing. Our transition to open access is ambitious and, if you thrive on opportunities to learn, change, experiment, and grow, we want to work with you.
Who are you joining?
We are committed to fostering an inclusive and equitable culture that welcomes everyone, values diversity, and engages in continuous reflection and improvement.
What do we offer?
We offer an attractive compensation and benefits program with the opportunity to work a flexible schedule. We support fully remote working; with some in-person meetings in
Ottawa, depending on the requirements of the role. Our vaccination policy requires all employees to be fully vaccinated against COVID-19 to work in the office or travel for company-related events.

CSP welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

We pledge to help build a more equitable, diverse, and inclusive culture in science publishing: a culture where everyone is safe, and everyone can contribute to and benefit from scientific knowledge. We are committed to fostering an inclusive and equitable culture that welcomes everyone, values diversity, and engages in continuous reflection and improvement to fulfill this commitment.

GENERAL RESPONSIBILITIES

Reporting to the Manager of Marketing, and working in a collaborative team environment, the Social Media and Content Marketing Specialist will support the development and implementation of digital and social media strategies to build awareness of CSPs brand and our journals among the research community. The Social Media Specialist will develop and implement valuable, relevant, and consistent content and social media campaigns across most major platforms with a goal of strengthening our engagement with the research community.

SPECIFIC DUTIES

Responsibilities include but are not limited to the following:
1. Collaborate with communications specialist, graphic designer, and digital marketing specialist, as well as subject matter experts across CSP to develop strategies, create content, and track content marketing initiatives and engagement.

2. Support the blog editorial vision and contribute to calendar.
3. Write, proofread, and edit creative and business content across different mediums and teams.
4. Provide strategic social media analysis, advice and recommendations that align with

CSP and our journal priorities and corporate communications and marketing strategies.

5. Develop and execute a social media strategy that will engage our followers and grow the audience for our products and brand objectives.

6. Lead the strategy for journal social media accounts working with the editorial team to execute those strategies. Provide guidance and training as needed to ensure effective and aligned execution.

7. Manage and optimize all of CSPs social media channels by writing copy, developing graphics and videos, and planning campaigns.

8. Post and schedule content and manage engagement on social media channels.
Assist with blog scheduling and management.

9. Develop and maintain an integrated social media content calendar that incorporates organic and paid posts and campaigns.

10. Collaborate on executing paid social media campaigns.
11. Monitor performance, evaluate results, and provide regular reports and analysis.

QUALIFICATIONS

Requirements

• Post-secondary diploma or degree in journalism, communications, marketing, or a degree in science coupled with recent related marketing experience.
• Experience working for a not-for-profit, scholarly publishing, or in a science-based organization would be an asset.
• Excellent writing and editorial skills, with extensive experience with social media copywriting and a proven ability to adapt tone and content based on the audience and campaign objectives.
• Demonstrated experience in marketing content creation (writing, communicating, and delivering product and service offerings that have value for CSP customers, clients, partners, and other stakeholders)
• A proven ability to analyze KPIs and other metrics from multiple platforms in order to optimize current and future social media and content marketing campaigns.
• Strong digital literacy and a natural curiosity that helps you stay knowledgeable on emerging trends and tools in the social media and content marketing spaces.
• A keen interest in scientific research and knowledge translation

Skills

• Strong written, verbal communications and proof-reading skills with an excellent attention to detail.
• Strong analytical and problem-solving skills.
• Ability to independently create high quality and engaging text, image and video- based content that engages and motivates audiences.
• Strong knowledge and experience with social media management tools and content platforms such as (WordPress).
• Working skills in Illustrator, Canva or other graphic design software.
• Familiarity with web analytics platforms and best practices for reporting.
• Able to adapt quickly to change and work under pressure with tight deadlines
• Self-starter, able to initiate, prioritize and organize projects and decisions
• Strong time management and organizational abilities to manage multiple projects/social accounts at once and meet deadlines consistently
• Strong interpersonal skills. Ability to work independently and within a team environment, taking direction from others and providing guidance and expertise to numerous internal cross-functional groups and external stakeholders.

Job Types: Full-time, Permanent

Salary: $50,600.00-$63,300.00 per year

Schedule:

• Monday to Friday
• No weekends

Experience:

• Marketing: 2 years (preferred)

Work Location: Remote