Senior Specialist, Marketing Operations

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Senior Specialist, Marketing Operations

Overview

The Global B2B Marketing Operations team is looking for a Senior Specialist of Marketing Operations to help scale the lead generation function at Mastercard through technology and operational excellence. The ideal candidate is an experienced technical marketer with a track record of creative thinking to develop, execute, measure and optimize lead gen. campaigns.

The Global B2B Marketing Operations team is responsible for defining a best-in-class Lead Generation discipline and scaling it across business units and regions, including to the people, processes, content, technologies, and data.

Role

In this technical marketing role, you will:

• Help identify, develop, and implement scalable processes, workflows, and automations to support marketing teams effectively deliver towards their lead gen objectives.
• Understand the lead life cycle at Mastercard and ensure lead are captured, qualified and assigned properly through the martech stack.
• With lead lifecycle in mind, QA all customer deliverables created by the team and ensure reporting dashboards are ready for every project.
• Build email marketing campaigns, forms and landing pages in Pardot and AEM.
• Support the generation and implementation of test strategies, including A/B testing of emails and form landing pages.
• Document marketing operations processes and make sure they are always updated with the latest changes to our processes.
• Review our attribution model and suggest improvements that should accurately reflect our touch points/activations in our reporting.
• Run operational audits and report issues in current processes and platforms, recommend solutions and work with cross-functional teams to fix those issues.
• Provide recommendations on best practices for lead gen, lead management, campaigns & programs setup, lead scoring and nurturing.

All About You

The ideal candidate for this position should:

• 5+ years of experience in Marketing operations/automation
• Hands-on experience in Pardot and Salesforce is a must. Experience in AEM for building form landing pages is a plus.
• Thorough knowledge and experience of end-to-end lead gen process
• Strong analytical and problem-solving mindset with ability to extract learnings and provide recommendations.
• Demonstrated ability to multi-task and prioritize multiple projects concurrently, while meeting deadlines
• A deep understanding of web technologies including HTML, CSS, JavaScript, Email marketing.
• Updated with the latest on data privacy guidelines i.e., GDPR, CAN-SPAM, CASL, CCPA etc.
• A sense of curiosity, willingness to learn, and self-driven
• Open to work in the EMEA time shift i.e. 12:00pm to 9:00pm IST.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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