Senior Specialist Marketing Health Sciences

NSF
Senior Specialist Marketing Health Sciences
Description
NSF is looking for a Marketing Specialist in the North America region to join the Global Health Sciences Marketing organization.
In this role, you are responsible for providing marketing support to the Health Sciences strategic marketing initiatives with a strong focus on driving business growth through focused marketing activities that are aligned to strategic and regional marketing plans. You will work collaboratively with the marketing and business unit leaders and sales to seek alignment and execute plans.
Principle Accountabilities include, but are not limited to:
- Work closely with the Global Marketing Director, the wider marketing team, business specialists, and sales teams on the implementation of the Health Sciences strategic marketing plans and campaigns in your region and countries, utilizing all available marketing channels through an integrated approach
- Identify and be accountable for your marketing targets, ensuring you generate the required volume of qualified leads into the sales pipeline through your marketing activities
- Collaborate closely with each Business Unit (BU) to ensure execution of the marketing campaigns and provide input into messaging and strategy based on local market requirements
- Liaise with Shared Services to implement best practice tactical marketing and ensure ROI through utilizing central systems and tools including performance measurement dashboards.
- Liaise with regional sales teams and strategic Health Sciences marketing to ensure sales aids add value, collaborating with the team to develop appropriate sales tools
- Support sales teams at key events and key account opportunities
- Monitor and collate the results of every campaign implemented, by tactical channel, and report these in a timely manner.
- Help update the campaign plan schedules that allows marketing and sales teams to access and track the status of each campaign’s production and execution, by channel.
- Use your initiative to explore better ways to target customers bringing innovative ideas on proposed new channels to market through, partnerships and other collaborations that can help you build you customer pipeline
Qualifications
- Minimum Bachelor’s degree in marketing, or related field
- Minimum 3 years proven track record in implementing multi-channel marketing campaigns, preferably in a similar sector-orientated role or matrix organization
- Strong project management skills and detail orientated
- Experience of planning and executing successful campaigns
- Ability to digest and report results of marketing campaigns by channel
- Strong time management and organizational skills
- Team player with the ability to build a strong rapport with all stakeholders
- Excellent knowledge of MS Office suite and marketing automation tools such as Pardot, Salesforce, web, and other systems an advantage
- Demonstrate ability to manage multiple projects and deadlines and work well under pressure
- Excellent communication – written, verbal and presentation skills
- Collaborative, proactive, approachable, and dependable
- Willingness and ability to travel globally (approx. 10%)
Work Classification: Hybrid
Job
: Marketing and Communication
Primary Location
: US-MI-Ann Arbor
Schedule
: Full-time
Requisition Title
:Senior Specialist Marketing Health Sciences
Job Number:
MAR1207
NSF International is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
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