Senior Product Marketing Manager – Remote

Requisition ID

15745BR

Job Description

We’re Anywhere Product

We are building products to simplify and digitize the consumer experience of buying and selling a home, leading with an industry-first open technology ecosystem that enables freedom, flexibility, and choice for some of the most recognized names in real estate – Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA® and Sotheby’s International Realty®.

And it’s not just what we’re building, it’s how. We strive to balance speed with delight, empowering our team to take risks, fail fast, iterate and learn. We leverage the collective genius within our powerhouse network, have the courage to shape the future and follow a “If it’s to be, it’s up to me” mentality.

And that’s just the beginning. Join us on our journey to move real estate to what’s next.

Who You Are

As a Sr. Product Marketing Manager on our consumer product portfolio, you’ll be tasked with informing our product strategy and leading go-to-market strategies for cross-brand product launches and engagement campaigns. You’ll develop strategic content that enables the brand marketing and GTM teams and work closely with the product management team to execute integrated strategies that drive demand, adoption and the overall success of a product – all with the goal of creating happy, successful customers.

This is a fast paced, exciting role where there is always a new challenge. Attention to detail and eye for quality are critical to your success. It’s a highly visible role that will require working closely with key executives, internal teams and brand partners. Ultimately, you will be the glue that brings a product and its target users together, binding our product strategy to the tactics and stakeholders needed to drive success.

What You’ll Do

• Team closely with product management for go-to-market planning, and driving/monitoring engagement with new products and features
• Act as an evangelist of Anywhere Product’s suite of products, playing an integral role throughout the entire lifecycle of our products
• Build a scalable process to generate storytelling content across multiple products that will be adapted uniquely for each brand in the Anywhere portfolio and targeted to each audience
• Work with key groups to determine the positioning, messaging and customer development that drives the overall GTM strategy
• Drive product positioning and messaging, focusing on key differentiators and essential benefits to the target audience
• Partner with the brand marketing and communications teams and our design team to bring our positioning and narrative to life
• Design content and messaging strategies that brand marketing, communication, and operations stakeholders can scale across channels
• Own the product launch checklist ensuring that all go-to-market teams are at a state of internal and market readiness
• Work with the Data and Insights team to determine product marketing KPIs
• Weave product feedback, case studies and testimonials into our product stories
• Design and deliver compelling presentations that effectively communicate complex issues and illustrate findings, ideas and recommendations
• Continuously assess the effectiveness of product marketing strategies and adapt as needed

What You Bring

• 7+ years of product marketing or related marketing experience
• Experience leading cross-functional campaigns and initiatives across sales, customer success, marketing, and product
• An innate ability to grasp and present the value propositions of our products and solutions in a way that resonates with customers and clearly articulates how we solve our users’ problems
• Strong project management skills with the ability to multitask and manage multiple priorities and deadlines in a fast-paced environment
• Excellent verbal and written communication, with a sharp eye for detail
• Ability to translate complex ideas into straightforward and engaging customer-facing copy
• Experience working successfully with distributed team(s)
• Comfort operating in a highly matrixed organization that relies on building support in other groups and the ability to influence through others, deliver results, and earn trust quickly of the organization and stakeholders
• The ability to work independently and resolve professional, technical or operational project problems
• Writing experience, with a flawless command of spelling and grammar conventions
• Familiarity or experience in real estate sales/brokerage/franchise space a plus
• Proficiencies in Microsoft Office suite
• Creative and innovative thinking with a willingness to take risk, fail fast, iterate and learn

#LI-JC1 

#LI-Remote 

External Title

Senior Product Marketing Manager – Remote

Employment Type

Full-time

About Us

Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby’s International Realty®

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. Recognized for twelve consecutive years as one of the World’s Most Ethical Companies, Anywhere has also been designated a Great Place to Work four years in a row, named one of LinkedIn’s 2022 Top Companies in the U.S., and honored by Forbes as one of the World’s Best Employers 2022.

At Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.

You’ll find our commitment to diversity reflected in our achievements:

• Forbes 2022 Best Employers for Diversity.
• Forbes 2022 World’s Top Female Friendly Companies.
• Recognized on the 2020 Human Rights Campaign Corporate Equality Index.
• Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.

With diversity, we succeed together. We hope you’ll join us.

EEO Statement

EOE AA M/F/Vet/Disability

State/Province/Region

New Jersey

City

Madison

Company

Anywhere Real Estate Inc

Compensation Range

$100,000 – $140,000 ; At Anywhere, actual compensation within that range will be dependent upon the individual’s skills, experience, and qualifications.

Read Full Description