Senior Product Marketing Manager – Monetisation (12 Month FTC)

Job title: Senior Product Marketing Manager – Monetisation (12 Month FTC)

Company: Canva


Job description: Job DescriptionJoin the team redefining how the world experiences design.Hey, g’day, mabuhay, kia ora, 你好, hallo, vítejte!Thanks for stopping by. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point.Where and how you can workOur flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.What you’d be doing in this roleAs Canva scales, change continues to be part of our DNA – and this role is no exception. While the current focus is on helping shape how Canva drives value, communicates plan differentiation, and grows our self-serve business, the scope may evolve based on business needs and your strengths. And we like to think that’s all part of the fun.At the moment, this role is focused on:Helping shape how we price, package, and position our plans – in partnership with Growth, Strategy, Marketing, and ProductLeading go-to-market planning for pricing changes, plan evolution, and new feature launchesTurning user and market insights into clear product positioning, messaging, and segmentation strategiesDriving internal alignment and readiness through playbooks, comms, and stakeholder engagementSupporting the rollout of new plan structures, pricing, or monetisation initiatives – with a user-first lensContributing to broader growth initiatives across Pro and Teams, especially where they intersect with value comms, packaging, or lifecycleYou’re probably a match ifthrough thoughtful monetisation, smart packaging, and great user experience. You enjoy solving messy problems, thrive in ambiguity, and know how to turn insight into strategy – and strategy into action. You’re excited by the idea of using pricing and packaging as levers for user value and business growth, even if it’s a space you’re keen to grow into.We’d love to hear from you if:You have strong experience in product marketing for SaaS, B2B, or consumer products – and are curious about monetisation, pricing, or packagingYou’ve led positioning, messaging, segmentation, or GTM work that’s driven real growthYou’re confident using data, insights, and experimentation to shape strategyYou’re a strategic thinker who excels at simplifying the complexYou’re collaborative, low-ego, and comfortable influencing cross-functional teamsYou bring strong storytelling skills and a deep understanding of user psychology and value perceptionYou know how to build alignment, bring teams on the journey, and make big changes feel seamlessYou’re excited to stretch into monetisation – or deepen your experience in pricing, packaging, and plan optimisationAbout the teamAt Canva, Product Marketing sits at the heart of product and growth strategy. We turn customer insights into compelling product narratives and go-to-market strategies that drive impact across the business.Within the Monetisation & Growth PMM team, our focus is on unlocking and scaling monetisation through product-led growth. We connect users to plan value – through pricing, packaging, audience insights, positioning, lifecycle, and GTM – to fuel growth across Canva’s self-serve business.We work in close partnership with Product, Growth, Marketing, Finance, and Sales to define what we sell, how we sell it, and how we communicate value to users. Our remit spans packaging, pricing, self-serve growth and activation, user and market insights, and GTM strategy for pricing updates, packaging shifts, launches, and key monetisation moments.Together, we’re building the pricing and monetisation engine that will power Canva’s next stage of growth – ensuring every user can find a plan that meets their needs and delivers exceptional value.Other stuff to knowWe make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above – we still want to hear from you!Please note that interviews are conducted virtually.

Expected salary:

Location: Sydney, NSW

Job date: Wed, 25 Jun 2025 03:48:13 GMT

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