Senior Product Marketing Manager

Job title: Senior Product Marketing Manager

Company: MRI Software


Job description: POSITION SUMMARY:Act as a strategic product marketing and go-to-market (GTM) expert to shape the positioning, bundling, and market performance of MRI’s Living and @Work product segments across the APAC region. Drive data-led strategies that strengthen MRI’s brand in the marketplace, deepen customer engagement through meaningful value propositions, and optimize product success by closely collaborating with cross-functional teams. This is a great opportunity for a dynamic, experienced product marketing professional who is passionate about bringing innovative software solutions to market and driving commercial growth.As a Senior Product Marketing & Strategy Manager, APAC,You will be responsible for the following:Acting as a ‘market expert’ who understands customer needs, competitor positioning, and market trends — becoming a trusted advisor internally and externallyDriving product-led GTM initiatives for new product releases, integrations, and key product bundles, ensuring these are supported by compelling positioning and marketing strategiesConducting customer interviews, user groups, and surveys to capture insights that inform product strategy and GTM planningPerforming pricing sensitivity and competitive pricing analysis to strengthen MRI’s market competitivenessMonitoring competitor activities and anticipating market shifts to proactively adjust strategiesLeading the development of strategic GTM initiatives in collaboration with sales, product, marketing, and growth teams to achieve commercial goalsAnalysing product performance and customer behaviour to identify risks and develop optimisation strategies that improve outcomesDesigning and executing strategic product bundles, crafting clear value propositions that meet customer needs and differentiate MRI in the marketSupporting broader marketing campaigns that underpin GTM efforts, amplifying MRI’s brand presence across APACRESPONSIBILITIES:Design product positioning strategies and work with leadership to achieve short and long-term growth goals across Living and @Work segmentsDevelop detailed account and market mapping to ensure alignment with MRI’s strategic objectivesConduct pricing and competitive analyses to support product bundling and market positioning decisionsCollaborate closely with cross-functional teams to build integrated GTM strategies for new and existing productsExceed expectations by driving market share growth, customer adoption, and overall product success across APACMaintain a keen understanding of MRI’s technology, market differentiators, and how to best articulate these to internal and external stakeholdersMaintain a healthy pipeline of GTM initiatives and optimisation strategies, with clear metrics and reportingRepresent MRI at industry events and client engagements, showcasing MRI’s innovation and thought leadershipAll other duties and responsibilities as assignedREQUIREMENTS:5+ years of software product marketing experience, ideally in a B2B environmentProven experience crafting and executing GTM strategies, product positioning, and value propositions that resonate with customers and drive growthDemonstrated ability to work cross-functionally and influence outcomes in a matrix environmentExcellent verbal and written communication skills, with the ability to confidently present to stakeholdersStrong analytical skills with a data-driven approach to solving business challengesBA/BS degree in business, marketing, or related discipline preferredExperience in the property technology or SaaS industry is highly regardedWHAT MAKES THIS A GREAT OPPORTUNITY?MRI is an industry leader with over five decades of innovation, experiencing consistent double-digit revenue growth year over yearFlexible working arrangements to support work-life balanceAnnual performance-related bonusFlexi AnyDay — 2 days of additional leave to help you balance work and lifeMe Days — an extra 3 days of annual leave each year for qualifying employeesEngaging, fun & inclusive culture: check out the MRI Software APAC Instagram feed and stories to see what life at MRI is like!ABOUT US:MRI Software delivers innovative applications and hosted solutions that free real estate companies to elevate their business. Our flexible technology platform, along with an open and connected ecosystem, allows us to meet the unique needs of real estate businesses — from property-level management and accounting, to investment modelling and analytics for the global commercial and residential markets. With nearly five decades of expertise and insight, we have grown to include offices across the United States, the United Kingdom, Hong Kong, Singapore, Australia, South Africa, New Zealand, Canada, India, and Ireland, with thousands of team members dedicated to supporting our clients and their unique needs. MRI is proud to be an Equal Employment Opportunity employer.

Expected salary:

Location: Sydney, NSW

Job date: Wed, 02 Jul 2025 22:47:50 GMT

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