Senior Product Marketing Manager

Overview

This role is Remote

 

At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.

Are you ready to take on a role that will impact Cornerstone’s global success? We’re looking for a Senior Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets. As a remote position, you’ll be able to work from wherever you feel most productive.

Reporting to an Associate Director of Product Marketing, you will play a critical role in shaping the strategy, positioning, and messaging of our products and overseeing a team of product marketers.

If you’re ready to dive in and make a huge impact at Cornerstone, we want to hear from you.

 

In this role you will…

• Strategic Planning: Develop and execute comprehensive product marketing strategies that align with overall company goals and objectives.
• Product Positioning: Define and refine the product positioning and messaging to effectively communicate the value proposition to target audiences and differentiate our products in the market.
• Go-to-Market Strategy: Lead the planning and execution of go-to-market strategies for new product launches and product updates, including pricing, distribution, and promotion plans.
• Market Research: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.
• Content Strategy: Develop and oversee the creation of high-quality marketing collateral, including product guides, presentations, videos, and other content, to support sales and marketing efforts.
• Sales Enablement: Collaborate closely with the sales team to provide them with the tools, training, and resources needed to sell products effectively.
• Customer Insights: Gather and analyze customer feedback and data to continually refine product features and messaging.
• Competitive Analysis: Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
• Performance Measurement: Establish and track key performance indicators (KPIs) to measure the success of marketing campaigns and product initiatives.
• Cross-Functional Collaboration: Work closely with product development, sales, and marketing teams to align efforts and ensure a cohesive product strategy.

 

You’ve got what it takes if you…

• 5+ years of experience in product marketing, with a proven track record of successful product launches.
• Exceptional analytical and strategic thinking abilities.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Collaborative and able to work effectively with cross-functional teams.
• Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).
• If you’ve got a background in learning, talent, or HCM software space, that’s a huge plus!
• Desire to explore, create and test, with a passion for teaching others to do the same
• Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
• Inspired to take “intelligent risks” to ensure we’re delivering best in class content, tools, tips, and experiences to the field
• Always looking to streamline workflows and create efficiencies
• Able to work independently, but also excited to collaborate

 

Total Rewards:

At Cornerstone, our transparent total rewards program is based on three core tenets: equitable pay, market dynamic research, and skill-based appraisal.
In Spain, The base salary range for this position is: 52300 – 83700 EUR. If you work outside of Spain, the salary range may be different and will be applicable to your country, currency and market.
In addition to competitive base pay, the compensation package for this role may include other incentives like bonus or commission, along with a generous benefits package.
Where an individual’s pay falls within the range is determined by factors including, but not limited to, job-related skills, experience, and relevant education or training.

Our Culture:

Our mission is to empower people, businesses and communities. A culture created less by what we do and more by who we are. When people ask what our team is about, we point to our core values: champion customer success, bring our best, achieve together, get stuff done, and innovate every day. We’re always on the lookout for new, curious and capable people who can help us achieve our goal and we are seeking diversity in the people who join our team. We want to make sure that our company reflects the demographic of our customers, clients, and the communities in which we operate. So if you want to work for a friendly, global, inclusive and innovative company, we’d love to meet you!

What We Do:

Cornerstone is a premier people development company. We believe people can achieve anything when they have the right development and growth opportunities. We offer organizations the technology, content, expertise and specialized focus to help them realize the potential of their people. Featuring comprehensive recruiting, personalized learning, modern training content, development-driven performance management and holistic employee data management and insights, Cornerstone’s people development solutions are successfully used by more than 100 million+ people in 180+ countries and in nearly 50 languages.

Cornerstone takes special care to ensure the security and privacy of the data of its users.

Tagged as: 5+ Years