Senior Product Marketing Manager

Senior Product Marketing Manager Job Description 

We are seeking a talented and experienced Product Marketing Senior Manager to join our dynamic marketing team. In this role you will be responsible for developing and executing strategic marketing plans to promote our emerging products. Your role will be critical in defining our go-to-market strategies, positioning our products effectively, and driving successful product launches for our Threat Intelligence, SecOps Intelligence, and Geopolitical Intelligence solutions.

You will collaborate closely with cross-functional teams, including product development, sales, and marketing, to ensure that our products meet the needs of our target customers and remain competitive in the market.

What You’ll Do As Senior Product Marketing Manager

• Product Positioning and Messaging:
• Craft compelling and differentiated product positioning that clearly communicates the value and benefits of our cybersecurity solutions
• Develop persuasive messaging and content for marketing campaigns, website materials, sales collateral, and other promotional activities
• Go-to-Market Strategy:
• Develop comprehensive go-to-market plans for new product launches and major updates, considering target audiences, competitive analysis, and market trends
• Collaborate with sales and channel partners to ensure successful product adoption and effective sales enablement
• Market and Competitive Analysis:
• Conduct market research to identify industry trends, customer needs, and competitive insights to inform product and marketing strategies
• Stay up-to-date with the cybersecurity market landscape, emerging technologies, and competitor offerings
• Content Creation:
• Create engaging marketing content, including blog posts, whitepapers, case studies, and webinars, to showcase the value of our products and thought leadership in the industry
• Sales Enablement:
• Develop sales enablement materials, such as product guides, training presentations, and FAQs, to support the sales team in effectively communicating product value to prospects and clients
• Product Launch Execution:
• Lead successful product launches, coordinating activities across marketing, sales, and product teams to generate awareness and drive demand

What You’ll Bring as Senior Product Marketing Manager

• Proven experience (5 years) in product marketing within the cybersecurity industry
• Strong understanding of cybersecurity products, trends, and customer pain points
• Exceptional written and verbal communication skills
• Ability to translate technical concepts into clear, customer-centric messaging
• Demonstrated success in developing and executing go-to-market plans for new products
• Strong project management and cross-functional collaboration skills
• Analytical mindset, capable of leveraging data to make informed decisions
• Creative thinker with a passion for staying current with industry best practices

This role is hybrid in our Boston, MA office.