Senior Product Marketer – Breeze (AI)

We’re looking for a Senior Product Marketer to join our AI product marketing team. This person will play an instrumental role in driving proactive use & adoption of Breeze & Breeze credits usage and monetization. You’ll design programs that deepen customer engagement, tell a compelling AI story, and ensure HubSpot customers transform how they work with AI. You’ll partner closely with other product marketers and cross-functional teams to make Breeze a core part of the HubSpot experience for our customers.

We’re seeking a customer-obsessed builder – someone who is passionate about helping customers harness the power of AI, fluent in gen AI tools like ChatGPT and Claude, and skilled at turning emerging capabilities into meaningful customer use cases & outcomes.

This role is highly cross-functional — you’ll collaborate with Product, Sales, Customer Success, Enablement, Academy, Partnerships, and Marketing to bring new AI capabilities to market, accelerate adoption, and ensure HubSpot’s leadership position in AI for go-to-market teams. The ideal candidate thrives in ambiguity, works fast with urgency, and knows how to turn cutting-edge technology into customer success stories.

What You’ll Do

• Accelerate Breeze adoption and growth – Design and execute programs that drive customer engagement and adoption of Breeze at scale. Partner with sales, CS, enablement, academy, partnerships and product to ensure a consistent and compelling message. Analyze product adoption & usage data – to inform optimization strategies and identify growth levers.
• Drive Breeze credits adoption & monetization – working with product, product strategy & ops, CS, Sales & enablement to educate customers, surface high-value use cases, and ensure customers see measurable value.
• Craft differentiated positioning and value propositions that make Breeze indispensable for HubSpot customers, translating complex AI capabilities into specific, brief and bold positioning that is anchored in real, actionable use cases and jobs to be done.
• Lead and collaborate across cross-functional launch teams to deliver high-quality product launches— including positioning, messaging, naming packaging, enablement, and customer communications. Build strong relationships across Product, Sales, Customer Success, marketing, academy, enablement and other key teams.
• Develop adoption-driving content, such as use case guides, playbooks, interactive demos, customer case studies, sales enablement assets, live walkthroughs, contextuals assets and marketing campaigns that drive fast customer understanding and better sales alignment.
• Influence market perception and thought leadership – Drive solution narratives and exec-ready content that reinforces our market leadership & customer value. Evangelize Breeze internally and externally, presenting at events, leading internal training, and building customer excitement around AI.
• Leverage business & product acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Stay ahead of AI trends, and use this knowledge to shape GTM, product positioning, messaging, and adoption strategies.
• Execute with speed, agility, accountability and impact: Operate with urgency and a builder’s mindset. Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution.
• Measure and iterate on adoption and monetization strategies based on product usage data, customer feedback, and market performance.

What We’re Looking For

• 5+ years of product marketing experience, ideally in SaaS, with proven experience in launching and driving adoption of innovative products.
• Background in monetization, pricing, or usage-based adoption strategies is highly desirable.
• Proven ability to translate technical capabilities into compelling narratives for multiple personas. Excellent storytelling, writing, and presentation skills that inspire customers and align stakeholders.
• Experience leading complex, cross-functional go-to-market initiatives from strategy through execution.
• Deep familiarity with generative AI technologies (e.g., ChatGPT, Claude, Gemini) and a strong point of view on how they can transform customer experiences.
• Comfort operating in ambiguity and moving quickly without all the answers — with a bias toward action
• Data-driven mindset, with the ability to analyze adoption, usage, and monetization metrics to inform strategies.
• A customer-obsessed builder who thrives on creating impactful, transformative solutions.
• Collaborative, team-oriented mindset, and high personal accountability.

You’ll be part of a collaborative, high-performing team that’s shaping how millions of customers experience HubSpot’s AI innovations. In this role, you’ll help drive Breeze’s success, ensuring it becomes a cornerstone of our customers’ growth.

Cash compensation range: 112000-168000 USD Annually