Job title: Senior Medical Copywriter
Company: VML
Job description: YOUR ROLE IN A NUTSHELLThe Senior Medical Copywriter works closely with the strategy leads, client engagement teams, and creatives to deliver accurate, engaging, and strategically aligned healthcare content. The role spans therapeutic areas and capabilities, including medical education, HCP promotion, patient engagement, and disease awareness. You’ll help shape scientific narratives and creative campaigns that connect with audiences, ensuring the intersection of science, insight, and creativity drives everything we do.This is a hands-on, hybrid role blending medical writing precision with conceptual copywriting energy, perfect for someone who wants to push the boundaries of traditional health communication.ABOUT YOUYou have a deep passion for health communication and a knack for transforming complex science into meaningful storytelling. You’re as comfortable referencing a clinical trial as you are concepting a headline. You have a strong foundation in medical writing and an understanding of regulatory frameworks, but you’re also curious, collaborative, and creatively driven.You thrive in a fast-paced, idea-rich environment and enjoy being part of a multidisciplinary team of strategists, creatives, scientists, and client partners.KEY RESPONSIBILITIES
- Interpret complex scientific data and insights to shape compelling, insight-led communication strategies for healthcare clients
- Act as a strategic partner in client conversations, contributing to messaging frameworks, campaign platforms, and content strategies across a range of therapeutic areas and audiences
- Lead the development of scientific and creative narratives that underpin brand positioning, campaign messaging, and education initiatives
- Drive content strategy across projects, ensuring alignment with brand objectives, audience needs, and regulatory requirements
- Collaborate closely with strategists, creatives and client engagement leads to co-develop campaign concepts, ensuring scientific credibility and creative resonance
- Present strategic thinking and content confidently to clients and internal teams, articulating the ‘why’ behind the work
- Write and edit copy for a wide range of deliverables including HCP campaigns, disease awareness, medical education, accredited education programs, patient engagement, internal comms, and digital content
- Ensure exceptional attention to detail in all content, from scientific accuracy and referencing to tone, grammar, and layout, upholding the highest editorial standards
- Stay abreast of market trends, therapeutic advancements, and industry changes that could inform or impact strategic direction
- Contribute to pitch and proposal development, providing strong narrative thinking and scientific credibility
- Engage with healthcare professionals and key opinion leaders to gather insights, shape content direction, and ensure relevance across stakeholder groups
- Participate in and facilitate stakeholder engagements, advisory boards, workshops, and co-creation sessions when required
- Ensure all content is scientifically accurate, clearly referenced, and aligned with Medicines Australia Code of Conduct and client medical review processes
- Contribute to the broader growth and capability-building of VML Health, sharing knowledge, mentoring others, and elevating the standard of scientific storytelling
KEY SKILLS
- Strategic Thinking – Develops compelling health communication and brand strategy rooted in behavioural insights and evidence. Proactively brings in cross-functional partners to align on objectives and elevate the work. Translates clinical and scientific data into strategy that is actionable, clear and aligned to campaign goals.
- Commercial Acumen – Executes brand and communication strategy with a solid understanding of healthcare trends, client goals, and market dynamics. Applies operational awareness and time/resource efficiency to deliver high-quality work on time and within budget.
- Innovation – Open-minded, curious, and solutions-focused. Actively explores new storytelling formats, channels, or content models. Uses the global VML network creatively and draws on lateral thinking to identify new opportunities that bring scientific content to life. Proactively contributes new ideas to drive business and creative growth.
- Creativity of Ideas – Approaches briefs with original, insight-led thinking. Challenges assumptions, embraces unconventional approaches where relevant, and finds new ways to elevate scientific storytelling. Draws on behavioural science, audience insight and creative principles to shape memorable, meaningful campaigns.
- Communication – Communicates with clarity, professionalism and confidence. Writes with precision and purpose, and adapts tone across diverse audiences and formats. Able to influence client and team decision-making by clearly articulating strategic and scientific rationale. Maintains meticulous attention to detail in all written and verbal communications.
REQUIRED EXPERIENCE/CAPABILITIES
- Advanced science degree (preferably PhD, BPharm, MD or equivalent)
- Proven experience in healthcare communication/pharmaceutical marketing (Rx, OTC, medical devices)
- Experience in both promotional and non-promotional medical education (accreditation program experience preferred)
- Ability to interpret data, develop key insights and assess the impact of recommendations and creative solutions to clients’ business objectives
- Experience leading persuasive medical strategy for new business opportunities
- Strategic, analytical and effective problem-solving skills
- Meticulous attention to detail, scientific accuracy with a focus on quality assurance
- Excellent presentation and facilitation skills
- Ability to successfully manage multiple projects in a deadline-driven environment
- A commitment to understand new advancements in the health and pharmaceutical industry
- Understanding of industry regulatory environment and compliance requirements, including Medicines Australia Code of Conduct
Expected salary:
Location: Sydney, NSW
Job date: Sat, 05 Jul 2025 05:44:38 GMT
To help us track our recruitment effort, please indicate in your email/cover letter where (marketingjobs.pro) you saw this job posting.Thanks&Good Luck