Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 100+ offices has its own individual identity, and each also has its own unique rewards.
1.0 OVERVIEW
Senior Marketing Specialist oversees marketing, content creation, branding, communications, events, and sales support for the company’s life sciences group.
2.0 DESCRIPTION
Work in conjunction with the Marketing Lead and Sales team to execute marketing strategy
Help ensure success for trade show / conference marketing, including event logistics, promotional items and giveaways and Return on Investment (ROI) tracking
Co-ordinate and manage production of promotional events, including; conception, venue selection, negotiation, promotion, branding, execution and follow up
Own the digital marketing process, from analyzing current stats, looking at areas for improvement and creating innovative digital marketing campaigns
Review current direct mail strategy used by the company and look for areas of potential improvement and implement these with an end goal of creating a quantifiable upturn in sales figures. This will also include the creation and execution of print campaigns
The primary liaison between the sales team and marketing department for requests, needs and ideas
Proofread communications materials, online content and all client-facing communications
Assist Marketing and Communications staff in daily activities as needed
Devise content strategy, and write, copy and manage creation and release process for digital and print collateral, including solution briefs, case studies, brochures, web content and sales slides
Create infographics, charts, display advertisements, social content, and other visual assets in conjunction with graphic design team
Work directly with sales teams to plan and execute marketing strategies that are tailored to the specific trends and targets
Generate leads and demand in conjunction with TransPerfect’s digital marketing team through digital advertising, Search Engine Marketing (SEM) / Search Engine Optimization (SEO), account-based marketing and thought leadership
Travel (10-15%) to coordinate local and regional events, including client learning events and social gatherings
Oversee localization of divisional materials into multiple languages
Complete all other tasks that are deemed appropriate for this role and assigned by the manager / supervisor
3.0 REQUIRED SKILLS
Strong creative instincts with the ability to distil complex concepts into simple, user-friendly, visually effective ideas
Exceptional written and verbal English communication skills
Ability to manage large and fluctuating workloads while maintaining agreed service levels and meeting deadlines
4.0 REQUIRED EXPERIENCE AND QUALIFICATIONS
Minimum Bachelor’s degree or its equivalent, with a preference for Marketing, Communications, or other relevant field
Minimum 2-4 years of experience in a marketing role, with a preference for content marketing and project management
5.0 DESIRED SKILLS AND EXPERIENCE
2-4 years of experience in a marketing role with a focus on digital strategy / execution