Senior Marketing Manager

Job Description

About Wondershare

Wondershare Technology is a leading global consumer software company dedicated to providing integrated lifestyle technology solutions for our users across the world. Making people’s lives easier through innovative technology and delighting them along the way is what drives us. Our diverse collection of user-friendly products is designed with simplicity and utility in mind.

Acting as the creative thinking tank for our Global HQ’s, Wondershare Canada employs over 60 technology-loving marketers, video makers, animators, and designers who are highly energetic. Our mission is to build technology and software products that make every idea achievable for the new generation of creatives and we empower our Canadian team to take on the most creative challenges to make this possible.

We are growing and want you to grow with us. Our team is seeking a proactive, reliable, creative and analytical Senior Marketing Manager to join our Brand Strategy team.

Department & The Role.

Wondershare Brand Strategy Team: We have a big mission to build the most loved products in the world. As a part of that mission, our team is responsible for defining the visual brand expression to brand purpose, identifying customer needs and driving strategy for our products. The team delivers stunning creative advertising and campaigns based on deep customer insights. As a part of the team, you will play a key role in helping shape the way the entire world perceives Wondershare Products. You’ll help build a brand that communicates our purpose, defines perception and awareness globally, and puts a spotlight on our diverse portfolio of solutions.

The Role: You will lead the positioning and messaging strategy for our global products. Leveraging all data points, you will communicate key features and application of our products to the users. This will serve as the keystone for our internal and outbound sales assets, marketing programs, web copy, solution briefs, presentations and press releases. This role is not just about documentation. As a Senior Marketing Manager, you will be a leading stakeholder in the Go-to-Market planning for feature releases and product launches. This includes designing briefs, building and monitoring campaigns, PR push and crafting a holistic integrated media plan. If you are looking to practice your craft with like-minded marketers and independence to try new ideas – this role is for you! You’ll be managing a small diverse team of specialists to support product marketing strategy across the business. SMM/PMM for us sits alongside Branding, Product, Content and Digital Marketing teams. We are counting on you to ensure our product narratives resonate with our customers and speak to their challenges and pain points across different channels.

Responsibilities:

· Collect Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria.

· Understand the competitive landscape—be an expert on our competition and how they are positioned.

· Collaborate with product management and marketing communications to develop product positioning and messages that resonate with our target buyer personas.

· Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

· Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

· Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

· Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.

· Update and build the product brand books based on strategy, keeping the user needs and product roadmap updates in mind.

· Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

· Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

What We’re Looking For:

· 5+ years of marketing experience with at least 3 years of experience in a technology or consumer software industry in Europe or North America.

· Experience working with the product teams leading product launches, large campaigns, GTM plans, and experienced with media planning.

· Familiar with marketing automation and monitoring tools such as Marketo, Mailchimp, Sensor Tower, Meltwater and Google Analytics.

· Experienced working with integrated communication channels such as social media platforms, influencers, and media.

· Exceptional ROI-tracking skills, able to prove what is –or isn’t—working

· Excellent people and management skills to interact with, colleagues, cross-functional teams and third parties. A team player!

Nice to Have:

· Bachelor’s/Master’s Degree in Marketing, Communications or digital marketing.

· Strong public speaker, comfortable in front of large, senior groups, and a solid writer.

· Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.

· Pragmatic Institute or PMA Alliance Certification.

· Background in the mobile/web application industry or the mobile/web advertising ecosystem.

Why Wondershare Technology, Canada?

· Competitive salary commensurate with experience

· Bonus incentive program paid quarterly

· Comprehensive benefits including extended health and dental

· Personal spending account + Health spending account

· Vacation: 15 days

· Paid sick days

· Half-day Fridays!

· We have a hybrid work model (in-office & from home)

· Fun & Quirky Celebrations

· Sponsored social clubs and team events

· Lots of growth opportunities

#JoinWondershare

Wondershare’s diverse culture fosters a friendly, open-minded workplace. As a member of a dynamic, high-performing team, each Wondershare employee is driven to learn, valued for their contribution, and approaches each day excited to make an impact. With great reasons to work here, take advantage by submitting your application to join our growing team.

#INHP

Due to the high volume of applications we receive, only those shortlisted will be contacted. Thank you for your interest in career opportunities at Wondershare.

Wondershare is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, ancestry, place of origin, religion, family status, marital status, physical disability, mental disability, sex, age, sexual orientation, political belief, or conviction of a criminal or summary conviction offense unrelated to their employment.

Job Type: Full-time

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Burnaby, BC: reliably commute or plan to relocate before starting work (required)