Senior Marketing Manager – Premium

Job title: Senior Marketing Manager – Premium

Company: Ticketmaster


Job description: Job Summary:Location: London, UK (hybrid)Division: Ticketmaster UK,Line Manager: Marketing Director – Clients & CampaignsContract Terms: Permanent, Full TimeTHE TEAMTicketmaster UK, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce and artist management. The Ticketmaster Marketing team drives customer engagement via our Content, CRM and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.THE JOBWe’re looking for a Senior Marketing Manager who is passionate about live entertainment to join us in an exciting opportunity on the Premium side of the business.Working closely with the Marketing Director – Clients & Campaigns, the successful candidate will be responsible for marketing across our VIP, Platinum and Travel inventory. Managing our client relationships in this space they will also work develop our B2C marketing strategy and help drive fan acquisition. This is an exciting opportunity to join a high-performing team and shape the growth of our premium proposition in one of the world’s most dynamic live entertainment markets.WHAT YOU WILL BE DOINGStrategy & Leadership

• Lead the B2C marketing strategy for Premium products, including VIP, Platinum, Hospitality, and Travel experiences.
• Act as a key client-facing contact, providing strategic marketing guidance across genres and campaigns.
• Partner with the Marketing Director – Clients & Campaigns to grow awareness and demand in the Premium segment.
• Identify and drive new business opportunities in collaboration with the Client Development and Sales teams.

Campaign Development & Execution

• Own the end-to-end delivery of integrated B2C campaigns, from strategy and planning through to execution and reporting.
• Manage marketing plans across owned, paid, earned, and partner channels to maximise Premium product visibility and performance.
• Pitch and present marketing strategies to clients, stakeholders, and senior leadership with clarity and confidence.

Digital Marketing & Content

• Collaborate with digital and content teams to build high-converting VIP landing pages, ensuring SEO optimisation and user experience excellence.
• Work closely with performance marketing (paid social, paid search, affiliates) to drive qualified traffic and sales.
• Maximise Premium visibility across Ticketmaster platforms including homepage, navigation, and event listings.

Reporting & Insights

• Monitor and report on campaign KPIs, consumer behaviour, and fan engagement to inform and optimise marketing performance.
• Lead on data insights for Premium and Travel genres, identifying opportunities for growth and testing new tactics.

Collaboration & Stakeholder Management

• Work with genre Marketing Managers and wider cross-functional teams (CRM, creative, content, commercial) to deliver cohesive campaigns.
• Develop joint marketing plans with external partners and venue clients, ensuring brand alignment and performance goals are met.
• Attend and contribute to pitches, strategy meetings, and planning sessions with clients and internal stakeholders.

Product & Ancillary Revenue Growth

• Support upsell strategies across ancillary products like early access, souvenir tickets, merchandise, and parking.
• Identify and activate opportunities to increase average order value and enhance the customer journey.

Team Leadership

• Guide and supervise junior marketing team members as required, fostering collaboration and knowledge sharing.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Experience ideally within live entertainment, travel, or luxury/hospitality sectors
• Understanding of the entertainment industry
• Proven track record managing multi-channel marketing campaigns (digital, CRM, social, partnerships).
• Hands-on experience with CMS tools (e.g., WordPress, Prismic), SEO principles, and campaign analytics.
• Strong understanding of paid media, affiliate marketing, and digital performance metrics.
• Comfortable using data and dashboards to measure, analyse, and report campaign performance.
• Digital marketing experience including campaign management
• Experience in client management and stakeholder engagement, with the ability to present and influence at all levels.
• Line Management Experience

YOU (BEHAVIOURAL SKILLS)

• Excellent communication (written and verbal) and interpersonal skills
• Analytical skills to measure, evaluate and report against goals
• Proven problem-solving capability to develop opportunities
• Strong organisational skills

LIFE AT TICKETMASTERWe are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.Our work is guided by our values:Reliability – We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.Teamwork – We believe individual achievement pales in comparison to the level of success that can be achieved by a team.Integrity – We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.Belonging – We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.EQUAL OPPORTUNITIESWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.#TM
#LI-CG1

Expected salary:

Location: London

Job date: Sun, 10 Aug 2025 02:52:28 GMT

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