Senior Marketing Manager I, Integrated Media

OVERVIEW

Our Paid Marketing team at Instacart is looking for a highly analytical marketer that moves fast and is focused on delivering quantifiable results to join our Integrated Media team. As a Sr. Marketing Manager, Integrated Media, you will be responsible for planning and executing performance and integrated media campaigns with the objective of acquiring new Instacart customers and supporting retailer and/or product initiatives. You will work and report to senior leadership on a weekly basis on the status and performance of key paid marketing and growth programs. This is an incredible opportunity to make a significant contribution to the Marketing team at Instacart and to have a large impact on overarching company goals. Join us!

ABOUT THE JOB

• Build full-funnel marketing programs that considers the role of media across the funnel, key tactics like audience targeting, creative, channel expansion, measurement, and experimentation.
• Lead strategy, analysis, and optimizations for key offline channels including programmatic video channels (YouTube, OLV, Streaming TV/OTT)
• Support strategy, analysis and execution of other media channels including streaming audio, podcasts, display, Linear TV, direct mail, OOH etc.
• Partner closely with Retailer Marketing and/or Product Marketing to design media strategy and planning of 360 campaigns and collaborate in the development and and execution of custom media programs to drive business KPIs.
• Lead channel expansion strategy, process, and operations/measurement for Retailer Marketing initiatives and campaigns.
• Collaborate with internal teams and external agency to monitor and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends
• Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, key KPI measurement.
• Effectively communicate channel performance and test learnings to the broader marketing team and relevant stakeholders including senior leadership.
• Analyze first and third party data, market trends, and the competitive landscape to make data-driven optimizations
• Deliver against aggressive growth goals (CPA, ROI, GMV, etc…)
• Manage agency relationships and provide direction based on performance goals

ABOUT YOU

• 8-10 years of professional experience in performance or growth marketing including managing multiple digital and offline media channels.
• Experience launching multi-million dollar, full-funnel media campaigns for brand or product launches.
• Deep experience collaborating with cross-functional teams inclusive of Brand, Product Marketing, Creative, and Marketing Analytics
• Proven track record of using qualitative and quantitative data to develop actionable insights and detailed understanding of cross-channel attribution.
• Data driven with strong analytical problem solving skills with a proven track record of using data to make decisions and ability to evaluate and optimize toward key business outcomes in terms of LTV, ROI, CPA etc.
• Strong understanding of the digital video marketing ecosystem across OLV, OTT, YouTube, Connected TV and more.
• Experience with building experimentation frameworks at scale and understanding of media measurement and tools including MTA, MMM, geo-holdouts, etc.
• Bachelor’s degree or equivalent

Preferred Qualifications 

• Strong interpersonal, analytical, and problem solving skills
• Excellent written and verbal communication skills, with an ability to frame up succinct recommendations
• Enthusiastic attitude; willingness to roll up the sleeves and help where needed, a passion for digital marketing and for using data to drive consumer marketing decisions
• Proficient in MS Excel, SQL a plus
• Experience in a startup or fast growing company
  

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