Job title: Senior Marketing Manager, Child Sponsorship Offer & Experience
Company: World Vision International
Job description: With 75 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.Come join our 33,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories!Key Responsibilities:OverviewThe Senior Marketing Manager, Child Sponsorship Offer & Experience will be a strategic marketing leader who will partner closely with Support Offices to shape, align, and strengthen the child sponsorship product and sponsor experience. This role fosters global collaboration, shares emerging practices, and ensures consistent yet locally relevant implementation informed by shared learning and industry insights.By championing the voice of the sponsor while balancing field realities, the role guides strategic decisions and innovations that enhance the experience for both children and sponsors. A digital-first mindset, a test-and-learn culture, and strong partnership with Support Offices will be central to driving the continued evolution of the sponsorship product—improving the marketing offer, refining product messaging, and enriching the overall sponsor journey.This work is key to increasing the relevance and appeal of the sponsorship product, improving sponsor satisfaction and retention, and driving growth in sponsor engagement and revenue.Key ResponsibilitiesGlobal Product Strategy & Positioning
- Co-develop and uphold a global framework for the child sponsorship product that aligns with World Vision’s mission, child impact outcomes, and sponsor expectations.
- Support consistency in product messaging and experience across markets, while enabling flexibility for local contextualization.
- Learn from SO case studies to develop a pricing strategy to maximise acquisitions and revenue
Product Evolution and Innovation
- In collaboration with SO Marketing leaders, continuously improve the Child Sponsorship product enhancing how it is communicated, delivered, and experienced.
- Test, identify and scale proven best messaging and marketing offer to improve acquisition.
- Facilitate SO product innovations that can support acquisition and retention goals, including new formats, storytelling methods, or engagement approaches.
- Ensure the integrity of the core product offer while helping the organization adapt to shifting donor expectations, behaviours, and technologies.
- Drive the shift to a digital-first sponsor journey by identifying and scaling technologies and platforms that enhance sponsor engagement, retention, and personalisation—especially in mobile and social touchpoints
Partnership and Enablement
- Collaborate with Support Offices and co-develop experience design strategies, storytelling frameworks, and sponsor engagement tactics.
- Create and curate adaptable tools, templates, and messaging resources that offices can use to support the sponsor journey.
Research and Insights
- Facilitate global research initiatives to understand sponsor needs, motivations, and responses to different product expressions.
- Monitor industry and donor trends to identify new directions for experience design and value communication.
Support Offices (SOs) Collaboration and Capacity Building
- Intentionally build Sponsorship marketing capabilities across the Partnership
- Enable connection and learning across the partnership with shared learning, peer exchange, and problem-solving (e.g., through working groups, learning calls, and knowledge hubs).
- Build a collaborative global community focused on innovating and strengthening the child sponsorship product.
- Act as a consultative partner to Support Offices by listening, co-designing and leading workshops and providing strategic advice to meet context-specific sponsor experience needs while ensuring alignment with the global sponsorship product framework.
Continuous Improvement
- Partner with Insights, Field Operations and other key partners to assess the effectiveness of product elements through sponsor engagement and satisfaction data.
- Promote a test-and-learn culture by piloting sponsor engagement strategies and product innovations in collaboration with SOs, incorporating feedback and performance data to iteratively refine approaches.
- Support an iterative, feedback-driven approach to product development, grounded in insights gathered from Support Offices and sponsors.
- Collaborate with key teams to define key experience KPIs, track progress, and guide ongoing product and strategy refinements
Knowledge, Skills and CapabilitiesRequired Skills and Experience
- Bachelor’s or Master’s degree in Business, Marketing, or related field.
- Advanced education, certification or equivalent experience in fundraising, customer experience design and digital marketing, an advantage
- 5+ years of experience in product marketing, ideally with charity sector experience
- 5+ years managing large, complex projects with multiple stakeholders in a global environment.
- Strong understanding and experience in customer experience design
- Excellent written and verbal communication skills
- Experience defining and using success metrics (e.g., NPS, retention, digital engagement) to drive continuous improvement in product marketing and donor experience
- Strong in the use of data and insights to drive marketing decisions
- Experience with marketing tools and technology
- Highly relational with ability to effectively collaborate and influence globally
- Process simplification to drive efficiency and effective end-to-end experiences
- Active Christian faith and alignment with World Vision’s mission and values
- Excellent written and verbal English is required.
Preferred Skills and Experience
- 10+ years of proven success in employing cross-functional partnerships to increase effectiveness of marketing.
- Knowledge of and experience working with World Vision Support Offices
Travel and Work Environment
- 15% international travel
- As expected for a virtual office environment with the addition of frequent travel and the need to accommodate work across multiple time zones.
Applicant Types Accepted: Local Applicants Only
Expected salary:
Location: United Kingdom
Job date: Wed, 09 Jul 2025 05:03:24 GMT
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