Job title: Senior Marketing Manager
Company: Michael Page
Job description: This is an exciting opportunity for a strategic marketer who is passionate about driving brand growth, enhancing customer engagement, and delivering impactful marketing strategies that make a difference.
- Brand Strategy Execution:
- Develop and implement comprehensive brand activation plans for our portfolio in the UK market.
- Identify and analyse market trends, customer insights, and competitive landscape to inform branding initiatives.
- Collaborate with cross-functional teams to align brand strategies with business objectives and sales targets.
- Brand Positioning and Messaging:
- Define and communicate the brand’s value proposition and key messaging for different customer segments.
- Ensure consistent brand messaging across all marketing materials, communications, and channels.
- Work closely with legal and compliance teams to ensure messaging adheres to industry standards and regulations.
- Marketing Campaigns and Promotions:
- Plan and execute innovative marketing campaigns and promotional activities to increase brand visibility and product awareness.
- Collaborate with cross functional teams to leverage digital platforms and social media for brand promotion.
- Monitor and evaluate campaign performance and customer engagement to optimise future marketing efforts.
- Product Launches and Lifecycle Management:
- Lead the planning and execution of new product launches in the UK market.
- Manage the brand lifecycle, ensuring alignment with market needs and driving continuous brand growth.
- Work with sales teams to provide tools and training that support successful product adoption. Build sales training in collaboration with the commercial teams to effectively launch projects and innovations.
- Stakeholder Engagement and Relationship Building:
- Build and maintain strong relationships with key stakeholders, including distributors, healthcare professionals, and industry influencers.
- Represent the company at industry events, conferences, and meetings to enhance brand visibility and engagement.
- Build strong relationships with the commercial team to gather insights, adapt strategies based on their feedback, and effectively communicate and drive the value of brand initiatives
- Reporting and Analysis:
- Track and report on brand performance metrics and KPIs.
- Conduct regular brand health assessments and present insights and recommendations to senior management.
- Manage the brand budget and ensure effective allocation of resources.
South Birmingham based Forward thinking, innovative business
- Education: A degree in Marketing, Business, or a related field is preferred.
- Experience: 7+ years of experience in brand management, product marketing or a similar role with a proven track record in developing and executing successful brand campaigns, preferably within the medical device, healthcare, or consumer goods industries.
- Skills: Commercial skills, omnichannel expertise, analytical & strategic thinking, budget management, strong leadership, excellent presentation and communication skills.
- Proven experience in and a passion for brand building, campaign planning and marketing activation.
- Understanding of traditional and emerging marketing channels.
- Experience in working with agencies.
- Ability to work in a highly matrixed and geographically diverse business environment.
- Hands-on self-starter who enjoys a fast-paced, fast-growing and always changing environment and can manage multiple projects at a time.
- Teamwork: Ability to work both independently and collaboratively
- Commercial acumen
Global medical device businessOffice based – South BirminghamSalary £73,000-£82,000 + bonus
Expected salary: £73000 per year
Location: Solihull, West Midlands
Job date: Fri, 15 Aug 2025 07:58:51 GMT
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