Senior Marketing Automation Manager

Nav is democratizing small business financing. In other words, we give small business owners access and control. Yes, this challenges the norm, but it means working with curious, purpose driven, dedicated, and inquisitively smart people who push themselves, our company and the community to the next level (and every level after that). We are the people behind the tech. And when it’s good, we look for better. We don’t over think the value we bring nor spend time trying to revamp mantras. We also do not come up with some crafty way to tell you who we are and what we offer. We are Nav! Here, you’ll gain a wealth of experience, learn the tricks of the trade, and work with winners. All companies say people are connected to their mission but in our case our mission and our people are one – it is a way of being not just a cause you are committed to. And since 2013, Nav has holistically and organically developed its own ideology because Nav can only be Nav.

Nav is searching for an experienced Senior Marketing Automation Manager who is interested in launching, owning, and maintaining multi-channel campaigns across the entire user journey using Salesforce Marketing Cloud (SFMC), Tableau, Tealium, and other platforms. This role, crucial to Nav’s growth, will develop behavior-driven lifecycle marketing automations. Working in partnership with email and product marketing managers, this SFMC-savvy individual will build, scale, and optimize triggered communications to increase engagement, retention, and LTV. You will manage data connections into SFMC, write queries to trigger user journeys, and support the reporting process with the data team.

YOU WILL: 

• Ownership for managing Salesforce Marketing Cloud (SFMC) campaigns and journey development, as well as any future state platform migrations, enhancements, or changes. This is a hands-on coding and technical solutioning role.
• Strong knowledge of SSJS, API calls, HTML, CSS, and the “special” considerations needed for coding against a wide range of email clients including AMPscript.
• Manage SFMC infrastructure and housekeeping including archiving campaigns, implementing DE retention and governance policies and maintaining clean file structures and consistent naming conventions.
• Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance to enhance productivity, deliverability, and customer engagement.
• Own and maintain marketing performance reporting and testing results to develop new optimization strategies and improve overall performance. This includes campaign engagement, conversion, acquisition, and retention metrics.
• Build and own processes and documentation for all marketing automation activities including workflows, testing, programs and campaigns, segmentation, data mapping, and more.
• Work closely with Lifecycle, Product Marketing, Content, and Design leads to:
• design and build campaign and journey strategy.
• support content development, validation, and QA process.
• deliver assets with an on-brand look, tone, and feel.
• Develop and execute multivariate tests, complex, personalized and dynamic multi-channel marketing strategies in promotional, transactional, and targeted trigger campaigns across the customer lifecycle.
• Own data requirements (identify and document) needed for campaigns and partner with BI, Engineering, and Product Teams to map and synchronize accurate data from the source.
• Partner between Lifecycle Marketing and Engineering team to continuously improve back-end automation and system integrations.
• Work closely with BI and MarTech to develop new strategies for targeting customers at an individual level based on customer data and develop processes for data integration and automation.
• Contribute new innovative, breakthrough ideas toward the growth of the company while ensuring data integrity, consistency, and governance across the SFMC platform.
• Maintain and manage 3rd party data integrations so all customer-facing channels can operate seamlessly and timely.
• Stay current on trends and best practices in email, push, and SMS marketing.

WHO YOU ARE: 

• Hands-on experience in the SFMC platform, a deep understanding of technical system capabilities and data connections, along with SFMC automation query best practices.
• You have a proven track record of designing and executing marketing automation campaigns in SFMC platform, specifically experience in email, push, SMS channels.
• You are proficient in all aspects of Salesforce Marketing Cloud: Journey Builder (with an emphasis on SF CRM activities), AmpScript, Automation Studio (SQL), Content Builder, Data Extensions, etc.
• You have strong analytical skills and the ability to use data-driven insights to identify opportunities for improving the customer journey
• You have experience managing and manipulating data, owning email program troubleshooting for issues in content, development, coding, queries, automations, and attribution/tracking challenges.
• You have fanatical attention to detail and knowledge of how to QA responsive email templates across multiple mail clients with Parcel, Litmus, or similar technology.
• You have past experience with ESPs and the ability to work with technical and engineering partners to identify and resolve issues, as well as plan systems and data architecture improvements and upgrades.
• You are an effective facilitation, presentation, and interpersonal communication skills and aptitude to manage multiple projects.
• Experience in B2B, commercial banking/finance, FinTech, or regulated industries.
• Deep technical solutioning and/or ownership for other major ESPs (Braze, Iterable, Klaviyo) including experience with systems implementation (RFP, migration, and setup).
• Experience owning email programs at all levels from strategic planning through coding templates and hands-on deployment.
• Experience with Salesforce as a CRM, SFMC Apps (Cloud Pages, Ad Studio, etc.), and Tableau.
• Experienced trailblazer with proven ability to work in start-up or scaling environment: cross-functionally set goals, define processes, and execute under tight deadlines with grace and accuracy.
• Strong interpersonal communication skills & confident copy writing

At Nav, we celebrate what makes our employees unique because the businesses we serve are progressively diverse and distinctly original. Navericks are diverse, side hustlers, immigrants, veterans, queer, and we push generational boundaries. We are college dropouts, PhDs, special needs parents, allies, pet owners and community leaders. Navericks are human. We are committed to upholding a safe, supportive environment where everyone matters. We are committed to making a better future for all of us. We have created a workplace where people of all backgrounds can express their identities authentically. To put it simply, we want you to be proud to be you.

Our Compensation Philosophy is simple but powerful:

At Nav, we are transparent about our total rewards, including pay, across all levels and roles. We believe great, enduring relationships are grounded in trust and transparency. Compensation shouldn’t be a distraction, and employees should understand how pay and career advancement decisions are made. Providing equal pay for equal work is table stakes for being a great place to work. Gender and ethnic inequity should only be something that our children read about in history books. We believe providing Navricks with company ownership, competitive pay, and a range of meaningful benefits is the start of creating a culture where people want to give the best they’ve got — not because they’re simply making money, but because they’ve fallen in love with our vision, mission, values, and team.

During the interview process, your recruiter will be explaining how our rubrics work across all of our total rewards ( base, equity, bonus, perks, and benefit) offerings . The base salary for this role is targeted between $115K – $155K per year. Final offer amount is determined by your proficiencies within this level. 

Our impact on you:

Competitive Pay. Company Ownership. Unlimited Vacation. Benefits Day One. 6 Weeks Paid Parental Leave. Work From Anywhere (yes we were distributed before it was cool). Flexible Work Arrangements. Free Telehealth and Telemental Health For All Employees. Employee Networking and Events. Community Network Groups (women’s, PRIDE, culture). Meaningful Perks and Rewards. Learning and Development Opportunities. Pet Insurance. 

A Naverick’s DNA: 

• We look at the future and say “why not”; we see possibilities where others see problems or routines. We show the way ahead and are committed to achieving ambitious goals.
• We practice straight talk and listen generously to each other with empathy. We value different opinions and point of views. We ensure that we connect outside as well as inside to learn from others and inspire each other.
• We hold ourselves accountable for delivering results. We choose to not to be a victim of circumstance. We make decisions & take responsibility so that we can act & support each other, rather than adopting defensive, and “finger pointing” behaviors.
• As leaders we motivate & engage our teams to undertake beyond what they originally thought possible, by developing our teams & creating the conditions for people to grow and empower themselves through enabling & coaching.

If you are based in California, we encourage you to read our privacy notice for California residents linked here.

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