Senior Marketing Agency Manager- Field Marketing

Job Title

Senior Marketing Agency Manager- Field Marketing

Recruiter

Aleasha Henderson

Opportunity Overview

The Senior Marketing Agency Manager is responsible for leading external agencies to create and execute marketing strategies and campaigns that deliver measurable outcomes for the firm, prospects, clients, and branches. This role requires strong business acumen to connect home office and branch marketing programs with business segment, Market Management, and Practice Management objectives. The Senior Agency Marketing Manager ensures alignment between agency deliverables and organizational goals, driving impactful marketing initiatives, across channels, that support growth and enhance the client and branch experience.

This role on the Field Marketing team will be responsible for leading the day-to-day experience and future vision of a key marketing channel that our over 15,000 branch teams use daily, the Marketing Hub. The role requires a unique blend of through-channel marketing expertise, technical acumen, foresight into channel trends, and executional abilities to deliver personalized, data-driven omni-channel experiences for our many unique branch teams. A key part of this role is the ability to deeply understand financial advisor and branch team needs and use that information to drive innovation, enhancements and advocate for their needs with other key stakeholders.

What you’ll do…

• Accountable for partnering with external agencies to innovate, develop, and execute marketing strategies and campaigns. Hold agencies accountable for delivering high-quality work, focused on business objectives, within established timelines and budgets.
• Consistently ensure marketing programs are aligned to business segment, practice, and market management objectives. Create program roadmaps with measurable checkpoints, and constantly validate agency deliverables with internal stakeholders.
• Oversee the development and execution of marketing campaigns that drive engagement and deliver results measured in prospect outcomes, client outcomes, and branch capacity and effectiveness. Collaborate with internal EBM teams to ensure seamless integration of agency work with broader EBM efforts.
• Partner with analytics teams to measure the effectiveness of marketing campaigns, leveraging A/B and multivariate testing, predictive analytics, and campaign optimization. Leverage internal and external insights to refine strategies and continuously improve ROI
• Build strong relationships with internal stakeholders to ensure alignment on Marketing and Branch objectives. Influence cross-functional teams to support the successful execution of EBM priority workstreams.
• Leverage external agency outside in perspective to consistently ensure we’re innovating and delivering best in class Marketing for the firm
• Partner closely with brand, digital, product, compliance, analytics, and agency teams to ensure alignment between creative, regulatory, and performance priorities.
• Stay informed on industry trends, competitor activities, and emerging marketing technologies. Apply insights to enhance marketing strategies and maintain a competitive edge.
• Identify opportunities to leverage new tools, platforms, and methodologies to enhance campaign performance.

Req ID

106842BR

Position Type

Home Office

Position Schedule

Full-Time

EEO Statement

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

Posting Location

Arizona, Tempe, Missouri, St. Louis

Company Description

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report.

¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

External Flexible Work Option(s)

Hybrid, Onsite

Awards and Accolades

At Edward Jones, we are building a place where everyone feels like they belong. We’re proud of our associates’ contributions to the firm and the recognitions we have received.

Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones

Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones

Country

United States

Search Headquarters Positions by Area of Interest

Marketing

Position Requirements

What you’ll need…

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• 8+ years leading and holding external agencies accountable for Marketing results—preferably within regulated financial services, banking, insurance, or WM
• Proven ability to successfully manage large budgets and deliver measurable business results
• Strong familiarity with Marketing agency ways of working, and proven ability to hold the agency accountable for providing the “A” team on our account
• Familiarity with media planning tools and analytics platforms (e.g., Google Analytics, Tableau).
• Experience leveraging audience segmentation to deliver personalized omnichannel journeys
• Strong knowledge of attribution, and performance measurement best practices
• Candidates that live within in a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday.**

Current INTERNAL home-based associates: While this role is posted as hybrid, if selected and accepted, you may retain your home-based status. Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work.

Salary Information

Edward Jones’ compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm’s Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.

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