Senior Manager, Retail Marketing Operations

Dealership:

L0021 LAD Advertising

Senior Manager, Retail Marketing Operations (RMO)

The Senior Manager, Retail Marketing leads a regional RMO field team to develop and execute marketing strategy, communications, and initiatives for Lithia auto dealerships to drive quality traffic and earn customers for life. Primary regional partner and liaison between the regional RMO field team and Regional Presidents, Regional and Group Vice Presidents, and Platform and Multi-Store General Managers, as well as between the regional RMO field team and Lithia Home Office. Responsible for coaching a developing a high-performing team that earns market excellence in partnership with regional and store leaders.

Senior Manager, Retail Marketing Operations reports to a Senior Director, Retail Marketing Operations.

Compensation Range: $132,000 – $171,000 annually

Location: Texas, USA

Responsibilities

• Lead and develop a team of 3 – 6 employees
• Set regional strategy, performance, and team goals and attain them through team direction and management of the regional RMO Lead
• Provide guidance to the regional RMO team on building and executing marketing strategy, managing budgets, and evaluating vendor/campaign performance in partnership with store leaders in pursuit of AOP and spending efficiency
• Partner with internal LAD Marketing team members and external agencies to create content and measure the results of the campaigns
• Collaborate with other Senior Managers to ideate, prioritize, and execute business strategies
• Conduct quarterly regional team training meetings
• Assist RMO Director with National marketing bi-annual team training meetings
• Recommend and spearhead regional store leader marketing training in partnership with Regional Presidents, Regional and Group Vice Presidents
• Support and assist RMO team with all stores, including focus stores as assigned by Regional Presidents,
• Regional and Group Vice Presidents, and Platform and Multi-Store General Managers
• Champion alignment and integration of key company initiatives or strategies
• Drive OEM approvability. Foster OEM relationships at the regional and national level
• Serve as an expert in and a resource for internal marketing teams, regional leadership teams, and store leaders.
• Communicate and educate in a professional manner that generates enthusiasm for each store’s marketing strategies and plans
• Be a resource for internal marketing teams to provide feedback, guidance and recommendations on Lithia Marketing products, processes, or offerings
• Recommend and coordinate Group General Manager marketing training as in partnership with GVP
• Assist with national marketing bi-annual training meetings
• Develop and led traffic generation and in-store traffic management ROI meetings with a heavy emphasis on Digital/Online Marketing and CRM/store process
• Based on your home location and regional geography, overnight travel may be required.

Skills and Qualifications

• Customer Service
• Leadership
• Excellent Communication
• Sense of Urgency
• Active Listening
• Critical Thinking
• Problem-Solving
• Data & Budget Analysis
• Time Management
• Organization
• Passionate about applying multi-disciplined marketing strategies
• Experience using Google Analytics, CRM Systems, and Microsoft Office
• Bachelor’s degree in business, Marketing, Communications, Advertising, or commensurate experience is required

Competencies

• Lives our core values, serving as a positive role model for our employees
• Decision-making skills at an executive level; able to put store / corporate operations initiatives into action
• Delivers as a way of life; proactively takes initiative as a self-motivator and is able to adapt to change
• Commitment to providing clear direction as a results-oriented leader who places a high value on personal follow through
• Believes in humility, collaboration, and a conviction to improve constantly through ongoing professional development and a desire to continue learning
• Attracts, retains, and grows high performers

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.*

• Up to 1/3 of the time: standing, walking, lifting up to 25 pounds
• Up to 2/3 of the time: sitting, kneeling, reaching, talking, hearing
• Reasonable accommodations may be made to enable individuals to perform the essential functions.

NOTE: This is not necessarily an exhaustive list of responsibilities, skills, or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, the company reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed.

We offer best in class industry benefits:

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

High School graduate or equivalent, 18 years or older required. Acceptable driving record and a valid driver’s license in your state of residence necessary for select roles. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. 

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