Senior Manager, Marketing Programs (Content marketing)

Columbia Threadneedle Investments is looking for an experienced marketing professional for our Advisor Consulting and Development marketing team, which is responsible for developing and promoting educational programs that help financial advisors better serve their clients and strengthen and grow their practices.

In this position, you will play a critical role in developing and maintaining high-quality content that drives meaningful sales and marketing touch points throughout the client journey. Reporting to the Sr. Director of Consulting and Development Marketing Programs, you will work cross-functionally with business and marketing partners to transform complex concepts into approachable educational collateral and craft engaging narratives to connect our programs to the needs of target audiences.

The ideal candidate is a creative, strategic thinker and skillful communicator who values the art and science of storytelling. You have a passion for client-centric marketing and understand the role impactful content plays in attracting and retaining customers across all channels.

Key Responsibilities

• Develop content to support key educational programs and campaigns across owned, earned and paid channels; create compelling value-propositions to promote educational programs with target audiences
• Maintain consistent messaging throughout an intentional suite of program deliverables such as whitepapers, worksheets, articles, presentations; support internal training to enable program go-to-market (GTM) activities
• Support integrated campaigns and digital customer experiences designed to scale program reach and increase engagement with target audiences
• Manage a deliberate content calendar to sustain an inventory of relevant materials; ensure content remains organized, accessible, and compliant across content management systems
• Optimize content using qualitative and quantitative inputs such as industry trends, engagement metrics, competitive research and voice of the customer (VoC) surveys
• Collaborate with technical subject-matter experts, sales, strategic and creative marketing, and other business functions to plan, create, distribute, organize and update content

Required Qualifications

• 5-7 years of financial services marketing
• Excellent organizational and project management skills
• Effective communication in all forms: visual, verbal and written to influence peers and stakeholders across the firm
• Strong balance of analytical, strategic and creative thinking skills with the proven ability to apply the right approach to achieve results
• Highly skilled at working collaboratively across multiple functions to complete projects efficiently and effectively
• Exceptional attention to detail and capacity to manage multiple projects independently
• Proficient in Microsoft 365 applications, including SharePoint, Word, Excel and PowerPoint; Power Platform familiarity a plus
• Bachelors degree or equivalent professional experience

Preferred Qualifications

• Experience in asset management marketing; previous content marketing/development experience a plus
• Comfortable with utilizing data analytics platforms such as Tableau and Adobe Analytics
• Experience with content and project management systems (e.g. Bloomreach, Seismic, Workfront etc.)
• Solid understanding of effective integrated marketing programs leveraging both online and offline channels

About Our Company

We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

Full-Time/Part-Time

Full time

Exempt/Non-Exempt

Exempt

Job Family Group

Marketing/Product Management

Line of Business

AMINV US Asset Management

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